Slashdot Mirror


SF Wifi More Than Flipping a Switch

An anonymous reader writes "News.com is carrying a story looking at the costly rollout of the Google/EarthLink SF Wifi project." From the article: "EarthLink said it expects the project to run to between $6 million and $8 million in initial costs, which include attaching radios and receivers to utility poles throughout the city. Within 10 years it expects the whole network, complete with upgrades and maintenance, to cost about $15 million. Finer financial details of the project haven't been made public, but the plan calls for EarthLink and Google to contribute to the initial cost of building the network. It's not clear what the split between the two companies will be. Once the network is built, Google will pay EarthLink for access to the network on a wholesale basis. In order to make access free to people in San Francisco, Google will use revenue generated from local advertisements to pay for access to the EarthLink network."

8 of 114 comments (clear)

  1. This advertising thing by TubeSteak · · Score: 3, Insightful
    The second option allows anyone to get 300Kbps [37.5 KB] download service for free in exchange for viewing local advertisements through Google.
    It seems to me that Google is just hoping that everyone in San Fran is going to use their search engine.

    Or am I mischaracterizing Google's "free service" business plan?
    --
    [Fuck Beta]
    o0t!
    1. Re:This advertising thing by Anonymous Coward · · Score: 2, Insightful

      It seems to me that Google is just hoping that everyone in San Fran is going to use their search engine.

      I'm not familiar with how Google plans on making money. Here's how this makes sense to me.
      1. Offer free wi-fi (doesn't even need to be the ad supported account thing they're planning - it could totally free).
      2. This increases the total number of people who will web surf.
      3. This increases the total amount of time people already spend web surfing (they can cheaply surf while they're away from home/work now).
      4. Google would only need a certain percentage of these new users (or now-more-heavy users) visit Google and click on some ads to make this worth their while.

      This is like broadcast TV. The content is sent for free, but you get occasional ads. Now, not everyone needs to watch the ads, or even be influenced enough by them to change their spending habits. Only a certain percentage of viewers need to go out and buy what they saw in the ad to make it worthwhile. The article suggests a cost of $15 million over 10 years. I'm guessing the TV advertising market in San Fran is worth a multiple of that, easily.

  2. Citywide hotspots by Kranfer · · Score: 5, Insightful

    While I am all for the spread of citywide wireless networking, I would also like to point out there are are still many places here in the U.S. that cannot even get Broadband in any way, shape, or form. I grew up in such an area near Cooperstown, NY. I am glad to see such civic projects brought to you by Google, but I would hope that someday they might reach out to the rural people as they have only dialup. It would also be nice to see this plan implemented elsewhere as well, like Albany, NY...Boston, NYC and the like. Ah well.

    --
    -- Josh
    "Whoopie! Man, that may have been a small one for Neil, but that's a long one for me!" - Pete Conrad
  3. Re:That's unfortunate... by Anonymous Coward · · Score: 2, Insightful

    In about 10 years you're going to be able to buy single wireless access points from Best Buy that will cover the size of the city and it's bandwidth needs for about 50 USD.

    Not going to happen given how the FCC manages spectrum and transmission power.

  4. Costly? by Anonymous Coward · · Score: 1, Insightful

    $15 million is not a lot. The thrust of the article seems to be skepticism that it can be pulled off for so cheap, in fact.

  5. Massive giveaway by DysenteryInTheRanks · · Score: 4, Insightful
    As someone who works in San Francisco and has a grasp of basic math, let me explain why this is a total giveaway to Earthlink.

    If they had just taxed 740,000 San Franciscans, they could have raised the $15 million Earthlink says is needed to build the network at a TOTAL cost of $20.27 per person.

    That's $20. Not per month, not per year, but for 10 years of free wireless service. Considering the city's tax base works out to $7,100 per citizen per year (paid partly by businesses of course), that's quite a bargain.

    The annual budget for San Francisco is about $5 billion. According to the article, the initial cost to deploy this wireless network is estimated at $6 million to $8 million, or roughly 1/1000th of the city budget.

    Earthlink has been granted a monopoly on city property and exemptions from certain regulations to build a citywide WiFi network. (Google is just leasing from them.) In exchange, they generously agree to rent the network for $20 per month to an average chump, or at some unspecified rate to Google, who will offer it for "free" to users.

    Basic math: at $20 per sub per month, Earthlink only needs about 35,000 subscribers to recoup their worst-case build out cost within ONE YEAR.

    If Google is paying them just a quarter of that, they would only need about 18 percent of the SF population, which is right around what they plan to get. Of course, after the first year they are minting money, since by their own estimate the maintence cost is about $1 million per year, plus customer support (only for paid customers surely) and billing.

    In other words, the people of San Francisco will pay every single year the total cost to build the network. All this to avoid the evil of taxes and to experience the EFFICIENCY OF THE MARKET.

    I am beginning to lose the fervent blind capitalist leanings of my youth because I live in San Francisco. Not surprising that this happened, but I am surprised at how.

    1. Re:Massive giveaway by feepness · · Score: 2, Insightful

      I am beginning to lose the fervent blind capitalist leanings of my youth because I live in San Francisco. Not surprising that this happened, but I am surprised at how.

      It's the government giving the money away, not corporations.

      They take it by force and then hand it to a corporation. And then people complain about the corporations. The corps don't have guns.

      Mostly.

  6. Too bad no-one lives in San Francisco by heroine · · Score: 2, Insightful

    It's a tourist attraction. What is 90% of the bay area going to do, drive 50 miles from San Jose to San Francisco to participate in the Google revolution?