Self-Serve Car Rental
abb_road writes "Claiming 'Web2.0 values meet Brick and Mortar,' BusinessWeek is reporting on an entirely self service car rental company. Zipcar customers make all reservations online or using a cell phone, then use a card-key to pick up their car from the parking garage--no attendants needed. According to the article, one of the other important attractions of the system is transparency; the reservations system allows you to see exactly what cars in the area will be available at what times, and then reserve or adjust your plans accordingly. From the article: 'If the nearest Mini convertible is booked until 3 p.m., the customer might postpone plans by an hour to get it -- or decide the Mazda with a sunroof on another lot will do.'"
The one in the Netherlands is called Greenwheels and has complete neighbourhood coverage in the major 40 cities. It works by the same principles, since 1995. I used to have nine in walking distance from my home when I still lived in Amsterdam. One of the most convenient features of the system is that you can decide to use it from everywhere. Suddenly need a car at work? Want to take the train to some city, and then a car to get to some village? I'm still subscribed to it.