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Intel Names Upcoming Chips
Phooey42 writes "USA Today is reporting that Intel has finally announced names for their new set of desktop and notebook processor lines, previously dubbed Conroe and Merom. The new chips for both the desktop and laptop lines will be dubbed "Core 2 Duo", whereas their new "premium processor" for high end desktop users will be called the "Core 2 Extreme". Knowing Intel, who would have ever thought that the successor to the Core Duo would be the Core 2 Duo!?"
Many companies are doing similar -- the goal is to emphasize the company brand name over the individual product names.
For example, Cadillac replaced the Seville and Deville with anonymous letters like STS and DTS. This puts more brand id on "Cadillac" part. And Apple is moving to a generic Mac* naming scheme to emphisize the "Apple" and "Mac" parts over the individual model names.
Intel had the problem that "Pentium" had such high brand recognition that it was difficult to move away from it, and after a while having products like "Pentium D" got very silly & confusing. They could create a new product brand like "Stupendium", but then they're starting at zero and they would just create the same problem again in the future. Instead they put that money behind "Intel" by picking a rather generic product names.
Business. Numbers. Money. People. Computer World.