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Warner Bros. to Sell Movies Over BitTorrent

martinmarv writes "The BBC is reporting that Warner Bros. is to sell movies over BitTorrent. Disappointingly, the pricing is set to be about the same as the DVD, even though the download will only become available at the same time as the DVD release, and can only play on one machine. In distributing films via download, Warner will join the ranks of MovieLink and CinemaNow. Perhaps they should wait to see how their $1.50 experiment works out first?." From the article: "Other Hollywood studios are now likely to launch similar services. They believe movie fans will prefer to pay a reasonable price for a legal downloaded movie rather than risk illegally swapping a computer file that could contain viruses or be a poor quality copy of a film. "

14 of 319 comments (clear)

  1. Thanks, Warner Bros....I *guess*... by TripMaster+Monkey · · Score: 5, Insightful


    From TFA:
    Pricing for a feature film will be about the same as the DVD release.

    Warner added that whether a TV show or feature film, it will only play on the initial computer used to make the download.

    The downloads will not therefore work on other PCs or standard DVD players.
    So let me get this straight...I can download a feature film, but can only play it on the system I downloaded it to, while for the same price I could have a DVD that I can play anywhere I wish. Hmm.

    Also the issue of extra content (out-takes, deleted scenes, yadda yadda yadda) is not addressed. The article says I can download a 'feature film', but it mentions nothing regarding the bonus features (personally, I despise the bonus features, but I know many people who purchase DVDs with the bonus features specifically in mind). Even if the extra content is included (making for a hefty download), that still doesn't justify the price tag, seeing how the download is locked to one machine.

    This doesn't really sound like Warner Bros. "believe movie fans will prefer to pay a reasonable price for a legal downloaded movie rather than risk illegally swapping a computer file that could contain viruses or be a poor quality copy of a film"...it sounds more like:
    • Warner Bros. wants to appear as if they are supporting movie downloads,
      while,
    • Warner Bros.' actual objective is to discourage the adoption of downloadable content as a standard.

    Thanks for nothing, Warner Bros..

    Why aren't they trying the $1.50 experiment here in the U.S.? Apparently, we're not pirating enough.
    --
    ____

    ~ |rip/\/\aster /\/\onkey

    1. Re:Thanks, Warner Bros....I *guess*... by Carthag · · Score: 5, Insightful

      I'm wondering how they will go about using bittorrent and DRM at the same time, effectively. Bittorrent's strength lies in many people having the exact same file, so if the DRM is added post-download, it would be trivial to intercept the data before the lockdown and use it as such. If the DRM is added before the download, I am having difficulties seeing how BT can be used to any significant advantage.

      Encapsulating the movie in an encrypted executable that phones home for authorization? Ugh.

    2. Re:Thanks, Warner Bros....I *guess*... by IAmTheDave · · Score: 5, Insightful
      not to mention, if nobody is seeding it all you paid for is a headache!

      This brings up an even more interesting point. So let me get this straight - WB will charge DVD prices for a less-than-DVD quality download crippled with DRM - and will use other people's computers to serve the bits.

      Wow - lower quality, same price point, crippled DRM, and they don't even pick up the cost of hosting.

      I'm sold - how do I get my computer to act as a server for them? Because I've always wanted my $45/m for internet to be used at the will of media companies to avoid the hosting fees associated with "allowing" users to download DRM crippled overly-expensive movie releases. Huzzah!

      --
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      Making The Bar Project
  2. You're Competing with Piracy! by eldavojohn · · Score: 4, Insightful

    First off, I wish Warner Brothers would get it through their head that if they are to compete with piracy, they have to price the movies as such.

    If they price them as much as the hardcopies, who's going to buy them? Nobody. Your pirates are trying to escape high prices & your regular DVD buyers are going to balk at the offer for the fact that they could order a nice shiny cased DVD off amazon for the same price.

    I highly doubt anyone will use this service if they keep the prices on par with the DVDs. If they offer them at even half price, then you might see some movement from both sides (pirates and DVD buyers) to that middle ground and hopefully recoup some of your losses from the pirates.

    Offer downloads so cheap that you run the pirates out of business but leave quality lacking so true fans will always buy the DVDs.

    --
    My work here is dung.
    1. Re:You're Competing with Piracy! by Hrshgn · · Score: 3, Insightful

      But people who buy DVDs today might download MORE movies if prices were lower. I only buy movies of which i'm sure that i'll watch them more than once. If prices were lower, i would also take the risk and download an unknown movie. hrshgn

    2. Re:You're Competing with Piracy! by vadim_t · · Score: 4, Insightful

      Nonsense.

      Kids, unemployed people maybe. Adults much less so. At some point you realize: "Hmm, I can either pay for this with 15 minutes of work, or spend 2 hours looking for a crack that might be loaded with spyware. Then I'll probably have to spend a day to reinstall Windows."

      If you don't have money, you just "pay" with your time instead. Give me MP3 at $0.1 per song and pirating will be completely pointless. Movies I'd be willing to buy at about $5, with no DRM, as a DVD image.

      Personally, I don't buy DVDs. Why? Expensive, insane industry, forced ads in content I'm paying for, DRM interfaces... like hell I will pay for that. Remove all that insanity, offer it with an easy to access system that works from Linux, and I'll happily start buying.

  3. Cost of bandwidth by xiangpeng · · Score: 5, Insightful

    So, I have to pay the same price for the movie, minus the physical media? Shouldn't WB be paying people who are helping to distribute the movie too? Users using this service will have to pay for their bandwidth AND the cost of the movie at the same price of a DVD?

    Thanks WB. Wonderful business plan you got there.

    --
    You must defeat Sheng Long to stand a chance.
  4. Poor quality, or... by UnixRevolution · · Score: 3, Insightful

    Perhaps it'd be worth it to not spend 8 days downloading the Swedish version of Star Wars Ep. I like my friend did, thinking it was english.

    --
    You like your new Mac more than you like me, don't you, Dave? Dave? I asked...She said Yes.
  5. Destined for Failure by Xesdeeni · · Score: 4, Insightful

    The whole using Bittorrent to distribute anything for a profit should be axed by users until they get a cut. No media, no home theater, single machine, no bandwidth, no storage, but the full DVD price!? Yeah, that'll fly.

    Xesdeeni

  6. Uh, no thanks. by sdo1 · · Score: 4, Insightful
    Warner added that whether a TV show or feature film, it will only play on the initial computer used to make the download. The downloads will not therefore work on other PCs or standard DVD players.

    A small step in the right direction, but no thanks. I'd gladly buy an un-DRM'd file that I can burn to DVD and shrink to put on my ipod.

    I require AMP (that's Absolute Media Portability). Can I play it on my non-network connected TV in the bedroom? Can my kids watch it in the car? Can I loan it to my friend? If the answer to any of those is "No", then I'm really not interested. If "Yes", then I'll be VERY interested.

    It seems incredibly stupid to me for media companies to waste money on physical distribution when they could be distributing bits. But I requite that I can do the same thing with those bits that I can do with physical media.

    -S

    --
    --- What parts of "shall make no law", "shall not be infringed", and "shall not be violated" don't you understand?
  7. No use to me. by MartinG · · Score: 3, Insightful

    This is no use to me. What I want is simple:

    My preferred movie characterastics (in order of priority)

    1) No (or easily circumventable) DRM.
    2) Legal.
    3) High quality.
    4) Cheap.

    This matches 2 and 3, but misses my number 1 priority.

    The best match so far is a DVD, since its easy to bypass the DRM in order to copy the movies onto my home built media devices. Other times I end up downloading the odd movie which fulfils 1, 4, and often 3 as well.

    Currently for many downloading is the best option by far, which is unfortunate because of its questionable legality. If only the industry would lower the price and remove the DRM it would match all four for me and I would be jumping at it. I think they are just too scared and/or greedy to do that though.

    --
    -- MartinG To mail me: echo kewyjlcxyzvjfxbqwh | tr bcefhjklqvwxyz .@adgimnoprstu
  8. Re:But! by Ilex · · Score: 5, Insightful

    Exactly!. How do they expect a DRM encumbered download which costs as much as the DVD to succeed against a superior quality free download which you can play in your standard DVD player and came out months earlier.

    This is a token gesture which offers nothing of value and is designed to fail. Hollywood just wants to crow about being able to offer legal alternatives, their not at all interested in giving the consumer what they really want.

  9. Re:But! by grub · · Score: 5, Insightful


    How do they expect a DRM encumbered download which costs as much as the DVD to succeed

    I don't think they do expect it to succeed. When their half-assed attempt at legal downloads fails they'll have more FUD to spread to lawmakers about evil downloading hurting their bottom line.

    At least their accountants will work out a way to write off the losses for the hardware, networking and other things required for this.

    --
    Trolling is a art,
  10. Designed to fail, with a darker purpose. by debest · · Score: 5, Insightful

    I like the idea of being able to download DVDs legally from the studios directly. However, I would NEVER pay the same price as the normal DVD and only be able to play the movie on one machine.

    That's because they want this initiative to fail. It is explicitly designed to fail, miserably.

    Distribution of digital files over the Internet is enemy of the content industry. Their entire business model is built upon keeping the supply of their product scarce. The Internet is frightening to them (and always will be) because scarcity of easily-reproducable data is impossible to maintain on a free Internet. The business model that works for the industry is physical media, purchased one at a time. This way control is maintained. The media industry will never stop trying to prevent the free movement of all data on the Internet, because any data could be their data!

    This is a smokescreen, nothing more. The movie studios want to be able to go before congress during the future hearings for ever-more restrictive copyright initiatives, saying "We tried to offer legal online distribution: no one would pay for it! Piracy continues unabated! We need to regulate the Internet! NOW!"

    Then they will be able to go back to printing physical copies and stomping on the occasional soul who tries to share a file. In the process, they would like to see ISPs be forbidden to provide customers with actual Internet connections: they would like them to be crippled to prevent anyone from providing any content at all. We should good little consumers and buy what they provide: how dare we be allowed to actually contribute anything! Why, that might make the content industry irrelevant. Horrors!

    --
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