Dell Cheating on the Direct-Sales Model?
capt turnpike writes "Despite its CEO saying that the direct model is the company's 'religion', according to eWEEK.com, Dell seems to be moving away from direct sales and working with value-added resellers." From the article: "Still, 'they'll never admit it or make [the channel] a formal program,' said one analyst who asked not to be identified. 'If you look at Dell's stock versus HP's, part of the difference has to do with Dell's reputation for owning the customer. There's a sense they own the entire margin and have higher profits because they sell directly. It makes them appear more valuable to Wall Street.'"
They even beat Dell's direct sales price. Even espite the fact that Dell was cutting the price some for us because we were buying a lot of stuff.
The Dell model based on the "all capital gains, no dividends" business practice pioneered in the 1980s in Silicon Valley is 0xDEADBEEF.
Companies like HP, IBM and Microsoft survive because they offer dividends to their investors. People get real returns: real money back quarterly that they do what they want with. Silicon Valley investors, on the other hand, are playing musical chairs and the winners are the managers of the companies who can time their exits exquisitely and dump their stock on the hapless, casual E-trade luser.
"What would I do? I'd shut it down and give the money back to the shareholders."
(Oct. 6, 1997)
I just bought a new Dell LCD monitor through a reseller. I woulda been happy to buy it through Dell, but it was actually *cheaper* buying it from a reseller, go figure.
You'd be more likely to get 0wned buying a PC at the local retail park...
Will host for cash.
Dell's supply chain model was so innovative when it was introduced, but that competitive advantage won't last forever.
This new "secret" channel may be their way of testing a new innovative model.
This is nothing new, Dell has always been willing to go through resellers even in the 1990s. There are bsiness customers who have exclusive arrangements with VARs but still want to buy Dell. The solution is for the VAR to buy and resell the Dells, though typically the price was a little more after the VAR added in a percent or two for their troubles.
VAR used to mean you repackaged software and hardware and sold a more complete solution. These days, HW is often bid as a commodity line item so HW VARS often simply provide the HW as a convenience to their clients. Clients know Dell's prices and that's what they expect to pay so Dell's just using this channel as an extended sales force into clients that would've bought direct anyway - who cares?
In fact, they're successful with this model precisely because they're direct channel models is so successful. With our customers, they often specifically request Dell computers and they generally know exactly how much they cost.
Dell has the "Direct Marketing" - and may not sell in stores... but they do have resellers: System Integrators, or Consulting firms that sign up with Dell receive something like 10-15% discound on product purchases.
.13 = $$$ - $30 to actually order it = Happy Smile ;)
Company: I want a Dell XYZ for $1500
Integrator: ($1500 x
Integrator: No Problem, we should order it by tomorrow.
Plus, the Integrator/consultant that actually signs up with dell usually gets to avoid the script-monkey level of Tech Support.
I've occasionally found good prices on Dell equipment (including laptops and monitors) at both Costco online and in the Costco stores. Their prices are often 15 to 25% lower than Dell direct (but probably still more than the lowest Dell corporate sales prices).
Of course, no custom configurations...but the product does ship directly from Dell with Dell warranties.
For some reason, Apple seems to dump EOL equipment thru Costco too.
please kill youself.
I think that it should be basic high school education to learn to build a PC. Heck, the course would probably only take a week and would be useful for some time.
I taught myself to build computers, and I look upon it like a jigsaw puzzle for 5+ year olds. It's very hard to do something wrong. And there's only one piece (usually) for one hole. (Save for the tough processor clips)
Granted building your own box still takes more time than just taking one out of the store, but it's only like an afternoon if you're even only moderately experienced. For that afternoon of light work you can save yourself a couple of hundred bucks at least.
I've made probably a couple of grand building machines for people over the past few years. Cost to me: Nothing but a few hours.
People should get smart and start building their own machines, it's far more rewarding. Apologies if this is offtopic or trolling, but it's something I believe should be more commonplace than it is.
The growth of the PC Hardware market is slowing. Dell's sales aren't going to increase if they don't get into the retail sales market (particularly as they lose market share to HP etc as mentioned in TFA), and the only way for them to do that effectively is through resellers.
Anecdotally -- my employer (~90 employees) typically leases computers; at end of lease, we either buy at $1 or return if we have FMV purchase option instead on the computers. Past two years, we've not been leasing new boxes except for the art/design teams who need Macs. Instead, we've been replacing individual boxes as they go.
We're still getting Dells -- but now getting them through a VAR (Zones and/or PCMall, if you're curious). Since we're not buying 20+ PCs, it's more expensive to go through Dell than through the VARs -- and honestly, more of a PITA, since the VARs bend over backwards for us.
There are a ton of companies like mine, and Dell would be moronic to not want our business. If Dell needs to sell indirectly to get the business, they'll continue to do so.
Of note, though, we still buy our service contracts direct from Dell -- and that's where they are making a ton of cash off us. And the poor VARs aren't making anything off us except for when we buy peripherals, since the margin in the boxes is almost zero, and we're going to Dell for the service contracts.
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
Dude... YOU'RE GETTING a sliding percent markdown based on your volume of purchases and need to bundle office software in a corporate environment !!!!!!!!!!!
I'm a fiscal conservative, it's a pity we don't have a political party anymore
Both of whom will go down the toilet when people figure out the scams Sergei and Steve are pulling. The founders made a pile of money but will the buy and hold forever investor make money? Probably not.
MSFT's been paying dividends for over 3 years including a hefty special dividend.
MSFT has made the transition to a real company and has an attractive PE of about 18.
One of the rent-to-own places sells dell computers, i think its Aaron's, they advertise them and they are about double what you should be paying.
That's perfectly normal. Resellers buy in bulk, get 25% discount, sell to other resellers at 15% discount, then it gets to you a little cheaper.
It's all about the risks of stocking up and the beauty of specialisation.
1. A dying retarded monkey could build a computer from components. It's not that hard. A simple diagram is all you need.
2. Said dying retarded monkey knows that you used to be able to save a lot of money by buying components but prices have dropped so much the savings is little to none.
I saw a mac mini G4 for full price at Costco a couple of weeks ago, had to hold in my laughter.
"Don't brand the cattle, brand the buyer; he's the one more likely to stray."
I think they mean pwning.
Last year, I bought a new Dell workstation for work, the first of several workstations we were going to evaluate to replace our aging machines. Price on website: $1300 and change. But the website was flaky, and I couldn't complete the order. I called, got an "account manager", who took the product numbers I had written down from the website, and we ordered it--only to have the total come to $1400 and change.
I called back to complain, and the account mangler very rudely refused to do anything to help resolve the situation, boldly lying about one of the options I had purchased as an add-on supposedly being included in the base price. Eventually he said, "I don't know what you expect me to do about this," and wouldn't say anything else.
Needless to say, today we are an all-HP shop. We have a local reseller who provides excellent on-site service, and who I can reach directly; no IVR, no switchboard; I call my tech directly.
This site will never buy another unit from Dell.
Find environmentally and socially responsible products on http://buy-right.net
When a customer flashes an ad at you with a $399 (after rebate) system complete with XP Home and a 19" LCD, what can you do?
My experience with Dell servers is not positive. Call it anecdotal, but I see amber lights on Dell equipment more often than on every other piece of equipment in the datacenter. This is true for Dell shops and mixed shops. This is also true where there are only maybe 2 or 3 servers from Dell in the mix of other stuff.
Motherboard failures, PERC failures etc...
When I sell an HP server, I sell something that I can trust. The truth is, however, that corporate desktops are throwaway boxes. I don't care if one of them dies and keep a spare at hand.
Leonid S. Knyshov
Find me on Quora
Dell doesn't actually market their product through resellers (meaning they don't go out and search for people to resell their equipment) but they do offer certain customers a discount and allow them to resell their equipment. I know this because i actually work for one of these companies http://www.eztradelive.com/. However the business model is not designed to allow the end user to cut their costs as much as it is the small business community. I think it's a pretty good business plan. The customer is still loyal to Dell and Dell is still making money, plus it stimulates the economy by allowing small businesses like ours to sell Dell machines to other small businesses at a reduced price.
Assembling the computer is simple; slide in, screw in, lock in, snap in, done.
It's the remaining part that is hard:
1) Power up; diagnose any problems that prevent a full boot (bad RAM? bad motherboard? bad BIOS setting? bad HDD? bad ODD?)
2) Install the OS; diagnose any problems that prevent a full install (motherboard drivers? GPU drivers? drive controller drivers?)
3) Boot the OS; diagnose any problems that prevent a full boot (bad configuration? out of date drivers? bad component?)
4) Install additional drivers; diagnose any problems that occur because of the new drivers (bad GPU driver? bad audio driver?)
5) Patch the OS; diagnose any problems that occur because of patch incompatibilities (CD-RW doesn't like the new patch? network stops working after the patches?)
6) Install the applications; diagnose any problems that occur because the OS wasn't properly configured (networking not working? firewall not working? CD-RW not working? GPU drivers misoptimized? antivirus not working?)
The above is the hard part about putting together a computer. The easy part is physically assembling the computer.
GPL Deconstructed
I put an order in for a dell laptop i cancelled it a day later.
first I got a phonecall at 9:38pm leaving a voice mail to call a number that was so badly pronounced that I couldnt make it out at all. (an email might help the language problem) Then the next day after calls at 9am and 2pm to dell to find out what the phone call was about they promised a call back but didn't.
Then in the evening I recieved a call from Dell wanting bank details (already given on the website) Then I asked if I could pay of the finaance early to which i was given a phone number to a closed office.
At which point I finally had enough and emailed to cancel the order.
Dell have some plus points they will allow you to customise your order so i was getting a 6 cell instead of a 4 cell battery xp pro on an actual disk and built in wifi.
however the finance deal they wanted me to sign was 29% apr over 4 years with punitive penaltys if i wanted to pay off early.
this effectively doubled the cost of the laptop.
over all i have been less than impressed with Dell however many other companies are as bad if not worse. Ask for XP Pro instead of home they want a massive upgrade price (3 x as much as Dell) want higher base memory they will not change it (they will charge a high price to put a 2nd bank in)
Dell charges more for a Hard drive upgrade than buying another hard drive(retail seperately). In the order i was placing I was forced to accept a laptop containing MSworks (or pay more for Office) also Norton AV was also pushed down my throat
I prefer open office and AVG.
Maybe I am just a difficult customer but surely there are companys with english speaking sales staff and are willing to supply a laptop with a good size battery and a disk with the operating system on it.
maybe Dell resellers will be successful in addressing dells issues with out sourced sales staff.
EVERYTHING at "Rent-to-own" stores is like that. For some reason people find it easier to pay $13/week for two years for a furniture set instead of setting aside the same amount for one year.
Just another example of the poor being kept poor by lousy decision making skills. Another example is trailer houses that are so cheap to live in, but heating costs $650/month in the dead of winter, which enought to heat a small, well-insulated home for an entire season.
I saw the same thing too, however it was actually a decent deal. If you looked closely, yes it was an EOL machine, but the price did include AppleCare. It's about $150 or so for a Mini, I think, so subtract that from the price and it's not as bad a deal as your laughter would indicate.
A Company I worked with bought dell pcs via a reseller (refurbed) like this way before, would i buy a dell pc (with microsoft tax) no.
Dell pcs where ok, its paying the Dell 'Billy Tax' that I'd rather not pay that or $100 to put it in a box f**k off.
Thats when a reseller has influnece - web pricing might be good for 1 off suckas, but multiple boxes its plain dumb. While I dont respond to bribes there are reseller out there who had to bribe government it employees with ps2's/xbox sort of thing to sell to them. - I see no box for free bribe on the dell website. There might be big programs on Dell, but I bet the 'wheres my free xbox' checkbox is still missing there too as well.
No - I'm not a dell fan.
Easy. Say before the VAR got involved the system cost $1000. VAR sells it for $1200. That $200 is uhhh.... "added value". See how it works?
___
If you think big enough, you'll never have to do it.
...they just can't put the Dell logo on the website. If you ever see "Mystery brand Speakers" on Woot sometimes, they're actually Dell speakers. There's just some law/rule/corporate BS preventing them from actually putting the name up there. They can do everything short of that; even in the description, it says "Dude, you're getting speakers!" So Dell's been doing this for at least a year.
09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0 SU CK IT MP AA
...we've put an official decree down that we're not buying their crappy, crappy crap anymore. We finally convinced the higher-ups that when they save a couple of hundred bucks on a server, they lose it all in downtime. Who'dathunk you had to explain money to accountants?
Which is more painful? Going to work or gouging your eye out with a spoon? Find out!
http://www.workorspoon.com
When you base a company's "value" on their stock price and not on the product(s) they produce and the service/support they give said products you're making a HUGE mistake and you will probably end up getting fleeced sooner or later.
Nothing more to really say, I'm sure everyone reading this has had trouble with Dell support by this time.
If it is the same one I saw, it not only included AppleCare, but a wireless keyboard and mouse as well. If I wasn't saving my pennies for a FrontRow Mini to use as a media center, I may have picked it up.
Are the prices at Costco lower then Dell's weekly 30% off sales?
I just purchased an E1505 directly from dell.com . It was several hundred dollars cheaper then the comparable models at Costco.
The Dell deals really require some understanding of the Dell rebate process, and close monitoring of the different deals. It's a little sleezy. I missed a $585 off coupon the other day when it expired at 10:00:00PM Pacific Time. I missed the coupon by 30 seconds (I entered my credit card number, hit submit, and the price on the _very_last_ confirmation screen jumped by $585. Dell support also closes at 10:00PM, so I couldn't call anyone.
Costco doesn't have this headache.
"Can of worms? The can is open... the worms are everywhere."
Because they switch the help desk outsourcer every time the outsourcer figures out how to correctly shortcut the script.
EG: Dell sets up Latitude markX support in ???? with outsourcer. Outsourcer knows shit about the product & uses script extensively. Customers start complaining that support sucks (which it does). After six months of this two things happen: 1) Outsourcer has memorized the script & can shortcut it (this means better TS). 2) Dell (likely not liking the repair rate going up) states:
"Due to an insufficient level of TS, we will be changing companies that support MarkX": Shortly followed by new script monkeys who suck...
PS: The company I used to work for got about %10 discount on Dell Stuff. I personally think that most of the time the customer still gets the shaft, but some stuff is good... and you avoid the whole (which unit has the best price/preformance RIGHT NOW) And Level I techs suck on the business stuff just as badly as on consumer stuff. You only get Level II techs if you buy more than most small companies.
If you look at Dell's stock versus HP's, part of the difference has to do with Dell's reputation for owning the customer. There's a sense they own the entire margin and have higher profits because they sell directly. It makes them appear more valuable to Wall Street.'
If Wall Street really believes that, then that just shows how stupid Wall Street can be.
Think Deeply.
Average equity investment return is about 10 1/2 percent, including dividend reinvested. This is not inflation adjusted. Inflation is somewhere near 3% historically. (btw, the government lies to us about inflation .. a little bit a least). So real return is a liitle over 7% or so. Value investors do better than growth investors and small stocks outperform large stocks. So they say ... and over the long run.
Your mileage may vary. Stay diversified.
If your a small fish, you probably won't get the service you think you deserve from Dell, that's my experience. Now that I spend a few million a year with Dell, while it may not be Dell's biggest account, we get some more attention.
I hope Dell's listening, because I've been buying Dell personally for a long time and my XP400 while a good machine, didn't come with a restore disk (lame) and had so much 'trialware' running it was killing my performance. I just had to wonder what a non technical person would do. Is it about the price or the customer? IMHO Dell's going to lose market share.
Here's a good war story, my 5160 laptop USB ports went dead, I think due to a power surge. I called and spoke to 'India' to a very very pleasent person, but couldn't do anything outside of the script. They finally agree to replace the motherboard (after having me check lots of things). I travel a lot, so the local VAR calls me and we make an appt. for 2 weeks out. He calls back and says that he had to return the part because the ticket was open to long per Dell. I had to call Dell support again, and again go through the script, and they wanted me to do every test again (30 minutes). I played along, because I needed my ports and there was that this guy was going to comprehend the situation. After both the Dell calls, they ask, would you talk to a supervisor about your experience. I did both times. But, the second time, I told them the story and I don't think it meant anything to the guy, because it probably didn't impact his pay. I got a 'ok thanks'. (No thank you)
So Dell had to take two calls at 30+ minutes a pop. Dell mailed the motherboard twice to the VAR and 1 time back to Dell. I had to sit on the Dell support line for an additional 30 minutes, but luckily they gave me another code, the VAR got the motherboard back and he fixed my laptop before I headed on another trip.
Did Dell save money on that transaction by outsourcing? Probably, but it's short term IMHO
For more discussion on Dell negativespace2005-Dell at yahoo dot com
Warren's lost the touch ...
= m&q=l&c=%5Erut&c=%5EGSPC
http://finance.yahoo.com/q/bc?t=2y&s=BRK-A&l=on&z
I ordered a Dell 20" widescreen display; but I missed a deal posted on hotdeals by a few hours, so I called and placed the order over the phone; said I had it saved in my cart and I kept trying to register but never got the email, and then my cart expired. The sales droid gave me a very similar discount after I played dumb-user-who-is-annoyed and went off on a rant about how their pricing seemed to be all over the place, blah blah, how pricing via the web is different from the phone, etc. etc.
However, I didn't get free shipping. So, after hanging up with her- a day later, I emailed sales support and said "no free shipping? I thought I was getting free shipping!" etc etc. They botched up answering that email (I forget how, but it was comical) and that gave me a whole NEW thing to rant to them about (which actually created a second ticket by mistake.) The SECOND ticket got escalated, and the second rep offered something like either $75 in store-rebates or $50 off the existing purchase. Shipping had been about $20 I think; I took the $50 and 'ran'. So...if you make enough noise, Dell sales support appears to be under a lot of pressure to retain you if you say whatever annoyed you will make you never buy from them again.
Flip side: I would never deal with them as a corporate purchaser if I could avoid it. A company I contracted with bought $270K worth of Dell stuff- via a reseller because they promised they'd babysit the order. Cost them a little bit more, but it was worth the hassle.
Support end? Once you get the machine, if you have on-site support my only experience (which says something given I've been in the industry 6+ years) has been overwhelmingly positive. They dispatched a guy in under 24 hours, he was the cleanest-cut tech I've ever met, knew exactly what the problem was (broken switch contact on the laptop motherboard), and had the laptop completely apart, motherboard replaced, and reassembled in something like 10 minutes- and he didn't object to looking at a weird problem we were having with docking stations.
I've had two dell laptop hard drives die, and in both cases, I called up Dell and they said "oh, clicking noises? Machine keeps hanging? OK, we'll ship you a new one. Send the old one back within the next two weeks please", and the replacement was on my desk the next morning.
Please help metamoderate.
It's my hobby, I enjoy doing it. I enjoy sifting between the different graphics cards etc that I could buy and install. Sure if it wasn't my hobby and I simply used my computer for something else then I would buy a Dell (or something else).
Is it so wrong to enjoy assembling computers? It is, after all, grown up Lego with higher stakes for when you get it wrong...
We have a lot of Dell server hardware and it doesn't seem to fail any more or less often than any of our other equipment. That being said we _never_ buy PERC anymore... we've been burned by it too many times. Software RAID over 3rd party SCSI controllers is plenty fast for most jobs... if its not we go buy RAID offload enclosures from Xyratec or somebody.
PERC... good hardware plus shitty Dell firmware. What were they thinking?
THIS THING CAN TURN ON A DIME, MACROSSZERO STYLE ALSO FUCK BETA, ~NYORON
Am I allowed to accept defeat on slashdot? Because that's what I'd like to do.
The posts after mine have given me a different perspective. I'm still for what I said originally, but you do gain a bit of perspective on a site like this.
I got proved wrong, but gained some insight. Thats enough for me.
I was working as a sales rep for Dell's VAR division in 1994 or thereabouts (gosh were we a small up-and-comer outfit then ;-) ). VARs used us mainly as a fallback choice because of IBM's and Compaq's regular availability issues, and because a few customer requested our cheaper stuff.
At the time, Dell had even designed their own graphics accelerator (DGX I think?), and RAID controller.
I stopped buying Dell for several reasons. First let me say Mr. Dell is brilliant and truly did like Mr. Gates build a great company. Dell caved to greed and lost it's "the customer is always right" feel IMHO.
;-)
BTW
I'm currently dual booting on a Shuttle box that has XP Pro and Red Hat FC5 for 64-bit AMD. The XP Pro is such crap with all of the security patches and Norton that I could get quicker responses out of my old 486 Gateway running OS/2 or Windows 3.1 but enough of that.
Dell stopped giving me choices. They pushed the price WAY UP. They laid off their true asset which was great customer service. The first time I got a guy in India that was reading from a script and couldn't trouble shoot a PC missing a power cord I was done.
If I'm going to buy from a company that is off shoring everything www.shuttle.com is a GREAT option for the money. My last laptop was a Compaq (HP) and they built it in Bejing. Put it on a plane to Alaska and then flew it to the States where I got it a few days later.
I fully loaded 64-bit AMD with fast HD and nice options was less than 1K. Dell still thinks I want to pay 5,000 for this GREAT GAMING laptop that would prove to anyone with a brain that I don't realize either how to buy a good box for the money or build my own.
I want good quality for a cheap price. Dell has put in gimmicks. Tossed out their support. Offshored the engineering talent. Put dumb looking PC's in a pretty box. Then sends me WAY over down catalogs to induce me to buy.
The value of a Dell has gone down. The quality of a Dell has gone down. The service of a Dell has gone down unless you live in India.
The only thing that has gone up are the prices. The places I can find their stuff at like every Mall in the US. Also, they are into EVERYTHING now. I don't really care to EVER buy a TV from Dell. No offense to anyone out there who has but I'm going to stick with my Sony WEGA HD TV. If something is wrong with the Dell I don't want to talk from someone in India about it.
HP is cheaper with BETTER quality. HP has offshored a lot of stuff BUT they give me choices like AMD processors AND they have local people supporting their stuff.
DELL is out to lunch. I see nothing in a DELL catalog that would make me think twice about paying DOUBLE for their brand name.
BTW
I am using a Dell flat panel at the moment and it is the nicest I've ever owned. I do still look at their flat panel screens.
Maybe there is still hope?
I will gladly buy Dell when they are so cheap that to do otherwise would be foolish. Monitors are really a commodity, so we switched from Apple to Dell for those even though J-List is an all-Mac company. I like how the Dell Japan store goes out of their way to compete with the U.S. store, usually giving us $100-200 off the cheapest U.S. price to build market share (er, or something like that). However, the company is disfunctional on many levels. Last time I checked, the Dell Japan site did...not...work...with...Safari. I know Mac users aren't exactly their target, but we buy routers etc. from them to use with our Macs.
You've got a friend in Japan: http://www.jlist.com
Considering that Dell is a respected name, I was wondering how they could make money selling good PC's. A bit of research revealed that the weak links in a Dell purchase are:
* Cheap/overpriced video card
* Cheap/overpriced hard drive
* Integrated (i.e. cheap) motherboard
Thus, if you want a Dell with nVidia GeForce 7900, you're going to pay $500 instead of the $400 cost. Same for the hard drive...upgrades to Raptors are more expensive than the price differential. It's all very clever, but it amounts to extorting $2-400 per pc on the video/hd subsystem plus whatever they make by having integrated mobos.
Have a look on CRN.com and crn.vnunet.com and you'll find a ton of stories. Despite Michael Dell's continuous denials, corporate resellers have been making a mint from Dell for years. Big hardware distributors in the UK have always held Dell stock - after all, they are logistics experts. It's just that they can't admit to doing so.
l ockie-steve
- gives-indirect-answers
c hannel-hopping
Resellers have been able to buy from Dell's reseller specialists for years - although many have said that they have found Dell muscling in on their customers - a bit of a recurring theme, that.
Still other resellers find that if they ring up at the right time of the month and offer to buy in bulk, they can get a big discount on desktops. One waved around the figure of 20 per cent margin here in the UK - I had no reason to disbelieve him, as he shifts support contracts with the desktops as well as the tin.
In short, Dell has always gone to the channel. It's just been a strident denier of doing so. Oh, and Dell is a reseller anyway - just a very big one!
More reading:
http://www.channelweb.co.uk/crn/features/2146678/
- distributor points out that Dell is a channel player
http://www.channelweb.co.uk/crn/news/2009592/dell
- Michael Dell admits UK resellers are shifting his kit
http://www.channelweb.co.uk/crn/features/2010644/
- Feature on Dell and the channel
In a sense, the whole purpose of Wall Street is to be stupid. Analysts encourage herd behavior which creates distortions which the smart people (mostly brokers and other insiders) can profit from. If you read Wall Street analyst reports and take them at face value, you're a mark who's probably already being fleeced. OTOH, if you read the reports and think to yourself "OK, what are all the other marks going to do as a result of this report?", that's a good start towards success in the market.
According to TFA:
'If you look at Dell's stock versus HP's, part of the difference has to do with Dell's reputation for owning the customer. There's a sense they own the entire margin and have higher profits because they sell directly. It makes them appear more valuable to Wall Street.'
What?
http://www.google.com/finance?q=HPQ
http://www.google.com/finance?q=DELL
Last time I checked HP's stock is HIGHER than DELL's. What gives?
I was throwing you the 48, but you made me switch to the 132.