Google's Love For Small Businesses

bariswheel writes "The Fearless Frog is at it again: In his latest post, Cringely aims to slap some sense into Microsoft, Apple, and IBM altogether. From the article: 'What counts is that for Microsoft the platform is the PC while for Google the platform is the Internet and nobody can hope to control the Internet -- not Microsoft OR Google. Google is making a ton of money from people [small/medium sized businesses] who never were even in business before. This is not only a fundamental change in how advertising is done; it is a fundamental change in how BUSINESS is done.'"

Comments

Re:Obsession with small business

[Otter]

OK, someone's got to go to look up the real number ... here ya go:

Small businesses play an important part in the United States economy. There are about 22.4 million non-farm firms in the U.S, according to 2001 data. Small businesses represent more than 99 percent of all employers. They also employ 51 percent of private-sector workers, 51 percent of workers on public assistance, and 38 percent of workers in high-tech jobs.

Not the 85% of all workers some guy was claiming, but much higher than I would have guessed.

Marketing vs. Advertising

[morcego]

You are making a very mistaked assumption. What you are calling "marketing" is actually "advertising". And advertising is only a tiny fraction of marketing.

Without marketing, you would have no product (or service). At all.

And yes, the kind of advertisement we have these days also annoys me. And yes, I too think they spend too much money on it.