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U.S. Video Game Sales Up 15.5% in April

kukyfrope writes "According to The NPD Group, game sales are up 15.5% for April 2006 thanks to strong PS2 sales, Xbox 360 availability and the release of popular titles such as Kingdom Hearts II, Oblivion and Tomb Raider: Legend. GameDaily BIZ talks in-depth with analysts Michael Pachter (WMS) and Anita Frazier (NPD) on the current trends of the industry and whether this last month was just a fluke or an upswing for the industry. 'We are completely baffled by the sales trend reversal for current generation software,' said Pachter."

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  1. Re:Why "baffled?" by nutshell42 · · Score: 1, Troll
    Guy 2: Yeah, then we released a new Tomb Raider that was actually pretty decent, and not bug-ridden, and it sold well. Weird!

    No, no, no! You're looking at this from a developer-nerd POV. Everyone who's taken Marketing 101 could tell you this is totally wrong.

    A correct analysis and outlook by key analysts would go like this:

    Guy 1: Hmmm, so weird. We released Tomb Raider: Angel of Darkness, and it underachieved optimum sales forecasts!

    Guy 2: Yeah, then we released a new Tomb Raider that was also called Tomb Raider but featured a franchise asset with smaller key distinguation features (i.e. tits) but reduced unenveloping requirements (i.e. little black dress slit to the hips) for improved total reception index!

    Guy 1: I know! Recommendation to management:

    • New Tomb Raider
    • Lara looks like a boy in a bikini
    • Revolutionized customer satisfaction
    • 400%++ sales increase
    • More bullet points!
    --
    Don't think of it as a flame---it's more like an argument that does 3d6 fire damage