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Nintendo's Iwata Skeptical of In-Game Ads, Episodes

Next Generation reports that Nintendo President Iwata has expressed skepticism about the benefits of in-game advertising and episodic content. From the article: "He added, 'Asking customers to pay something monthly, or something periodically, we can never expect that kind of revenue to become the significant, main resources for Nintendo.' Despite Nintendo's adherence to disruptive-thinking, the company is clearly wedded to the concept of up-front single payments for product as its main revenue source."

2 of 152 comments (clear)

  1. Re:Nintendo's marketing department by gEvil+(beta) · · Score: 2, Funny

    It's made of Win and More Win.

    Ahem. That's Wiin and More Wiin.

    --
    This guy's the limit!
  2. Good for Nintendo by MaWeiTao · · Score: 3, Funny

    In game advertising is garbage. It's nothing but yet another scheme to squeeze out every last penny from our pockets.

    Companies have realized that the time is right for introducing this sort of scheme because consumers are generally the biggest suckers out there and are willing to accept anything. It's like they can't throw away their money quickly enough.

    We all know that crappy ads thrust in your face every 15 seconds makes a game more immersive. I suppose some people could rationalize getting hit in the head by a baseball bat because it would make a game more immersive. Just wait until developers have to adjust content to satisfy the advertisers. "This headshot brought to you by Tampax tampons!"

    People time and again forget that these people have few scruples and don't give a damn about immersion or gameplay quality. They care about one thing, revenue. When a company puts greed above all else the end result is invariably a low quality product.

    I'm very pleased to see someone thinks differently. Certainly Nintendo is looking for success, but it's clear that they place great value in what they create. There's a reason why Nintendo has a very loyal fanbase.