Nintendo's Iwata Skeptical of In-Game Ads, Episodes

Next Generation reports that Nintendo President Iwata has expressed skepticism about the benefits of in-game advertising and episodic content. From the article: "He added, 'Asking customers to pay something monthly, or something periodically, we can never expect that kind of revenue to become the significant, main resources for Nintendo.' Despite Nintendo's adherence to disruptive-thinking, the company is clearly wedded to the concept of up-front single payments for product as its main revenue source."