Pearl Jam Releases Video Under Creative Commons
minitrue writes "Pearl Jam released their first music video in quite a while under a Creative Commons license allowing anyone to "legally copy, distribute and share the clip" for noncommercial purposes. Creative Commons thinks this may be the first video produced by a major label ever to be CC-licensed. So although the file is only available as a free download via Google Video through May 24, fans can continue sharing it online themselves in perpetuity."
This is genius! If the concept of a video is to promote your album, why not make it free to distribute? I mean MTV isn't going to play it unless your target audience are preteens. And even then they'll only show 30 seconds of it with somebody saying something stupid like "OMG! Ponies!" in the background.