Windows Media Player 11 and Urge
j0e_average writes "The Washington Post is running a review of Microsoft's next version of Media Player, and its integration with MTV's new music service Urge. According to reviewer, Rob Pegoraro, 'Not only does this new, Windows XP-only software promote Urge to the exclusion of other retailers, you can't shop at this store-- or even just play your Urge downloads -- in any earlier version of Windows Media Player.' The Microsoft/Urge subscription model contains a new twist as well: 'Urge also lets you rent songs: $9.95 a month (or $99 a year) lets you download all the tracks you want to a computer, while $14.95 ($149 a year) lets you transfer those downloads to most newer Windows Media-compatible players. These rented songs can't be burned to CD and go silent if you stop paying the fees.'"
Even with MTV and Microsoft pushing it together, I think that the fact that you can't burn the music is going to turn away most of their potential customers. People are stupid, but given the choice between owning DRMed music that you can burn or renting it and watching it all vanish when you stop paying...well, I'd hope that people aren't that stupid.
Goo goo g'joob.