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.Mobi Could Spur Wireless Web

Carl Bialik from WSJ writes "Microsoft, Google, Vodafone, Nokia and several other companies are backing .mobi, a new top-level domain aimed at making it easier to browse the Web on mobile devices, such as cellphones and PDAs, the Wall Street Journal reports. On Monday, Mobile Top Level Domain opened registration. 'In a matter of hours, thousands of websites were signed up, including Yahoo.mobi and Hotjobs.mobi. For now, registration for dot-mobi Web sites is open only to members of wireless industry trade associations, which include wireless carriers, handset manufacturers and media companies, including Yahoo Inc., that want to make money from providing content to the wireless Web.' Registrants have to follow certain rules to get the domain, including that sites cannot 'cause pop-ups or other windows to appear.'"

3 of 211 comments (clear)

  1. Odd length by adamwright · · Score: 4, Interesting

    Given the generally awful text input systems on mobile devices, why create a TLD that is four characters long? It's still easier to type .com!

  2. Neat! by Jonboy+X · · Score: 4, Interesting

    Wow, a TLD that discourages stupid ads and pop-ups and gratuitous Flash animations. Hell, what's to stop people on regular computer browsers from abandoning the old home pages for these new non-crappified sites?

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    "In a 32-bit world, you're a 2-bit user. You've got your own newsgroup, alt.total.loser." -Weird Al
  3. New TLDs serve no purpose by Evro · · Score: 4, Interesting

    New TLDs really serve no purpose other than to enrich the organizations managing them. They don't expand the namespace in a meaningful way - even if you had the financial means to do so you couldn't register Yahoo.mobi or Yahoo.US or Yahoo.biz. So any trademarked term is already ruled out. That said, the pricing for common words is usually enormous - does anyone think they'll be able to purchase sex.mobi for the standard $9/year (or whatever it is)? So now common words are out. If you can't get common or popular words, why bother using .mobi at all when you'd have to come up with a name just as distinctive as if you'd registered a .com?

    Frankly the only reason I can see for creating new TLDs is to force trademark holders to buy their trademarked terms defensively - that's probably a guaranteed instant 100k registrations. The whole thing just seems like a scam. If they'd at least gone with ".m" rather than ".mobi" then they could play the "simpler to type" angle, but ".mobi" is even longer than .com, making it even less useful for its intended task - being used on mobile devices - than .com.

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    rooooar