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Semantic Web Under Suspicion

Dr Occult writes "Much of the talk at the 2006 World Wide Web conference has been about the technologies behind the so-called semantic web. The idea is to make the web intelligent by storing data such that it can be analyzed better by our machines, instead of the user having to sort and analyze the data from search engines. From the article: 'Big business, whose motto has always been time is money, is looking forward to the day when multiple sources of financial information can be cross-referenced to show market patterns almost instantly.' However, concern is also growing about the misuses of this intelligent web as an affront to privacy and security."

4 of 79 comments (clear)

  1. It's already happening... by gravyface · · Score: 4, Insightful

    ...and growing and evolving.

    Take a look at the "blogosphere" and the tagging/classification initiative that's happening there.

    Sure, it seems crude and unrefined but it's working, like most grass-roots initiatives do when compared with grandiose "industry standards" and the big, bulky workgroups that try to define them.

    --
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  2. Re:Smarter Machines by Irish_Samurai · · Score: 5, Insightful

    What I really want to see is the search engine reduce the duplicated content to single entries (try Googling for a Java classname and you'll see how many Google-searched websites have the API on them), or order them by reoccurrance of the word or phrase giving the context more value than the popularity of the page.

    There is a huge problem with this, and it goes back to the days of people jamming 1000 instances of their keywords at the bottom of their pages in the same fant color as the background. Also, your desire to rate the pages on context requires an ontology type algo, which is NOT easy. Google has been working on this for a little while now, but it is a big hill to climb. They are using popularity as a substitution for this. It is not the most effective, but it is a pretty decent second option.

    There is another issue with the approach you suggest. If Google decides that javapage.htm is the end all be all of JAVA knowledge, and removes all other listings from their database - then everyone and their grandmother will be fed information from this one source. That will ultimately reduce the effectiveness of Google to return valid responses to people who do not use search like a robot.

    There is a human element at play here that Google is attempting to cater to through sheer numbers. Not everyone knows how to use search properly, hell most people have no idea. Keyword order, booleans, quotes - these will all affect the results given back, but very few people use them right off the bat. If you reduce the number of returned listings for a single word search to one area that was detirmined to be the authority, you have just made your search engine less effective in the eyes of the less skilled. I would be willing to bet that this less skilled group composed most of Googles userbase.

    If you don't cater to these people, then you lose marketshare, and then you lose revenue from advertisers, and then you go out of business.

  3. Pfff, the problem is marketing by SmallFurryCreature · · Score: 4, Insightful
    Lets use the holiday example giving in the article. So I got a hotel that is 54 dollars per night. That means I am not going to be included in the below 50 dollar search. Hmmm, I don't want that. I want maximum exposure. So I lower my price to 49 dollars + 10 dollars in extra fees that are a suprise when you receive the bill (what you say? 49+10 > 54? Offcourse you idiot, any price cut must be offset by higher charges elsewhere.)

    You could already do this semantic web nonsense if people would just stick to a standard and be honest with what they publish.

    Nobody wants to do that however. Mobile phone companies always try to make their offering sound as attractive as possible by highlighting the good points and hiding the bad ones. Phone stores try to cut through this by making their own charts for comparing phone companies but in turn try to hide the fact that they get a bigger cut from some companies then others.

    It wouldn't be at all hard to set up a standard that would make it very easy to tell what cell phone subscription is best for you. Getting the companies involved to participate is impossible however.

    This is the real problem with searching the web right now. It wouldn't be at all hard to use google today if everyone was honest with their site content. For instance, removed the word "review" from a product page if no review is available.

    Do you think this is going to happen anyday soon? No, then the semantic web will not be with us anyday soon either.

    --

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    You may solo them, I prefer them in a group.

  4. Glass Houses by Baavgai · · Score: 4, Insightful

    "All of this data is public data already," said Mr Glaser. "The problem comes when it is processed."

    The privacy and security concerns are bizarre. They're saying that there is currently an implicit "security through obscurity" and that's ok. However, if someone were to make available data more easily found, then it would be less secure?

    Here's a radical thought; don't make any data public you don't want someone to see. Blaming Google because you put your home address on your blog and "bad people" found you is absurd. If data is sensitive it shouldn't be there now.

    You can't really bitch about peeping Tom's if you built the glass house.