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How To Go Pro in Second Life
Wagner James Au writes "Soon after Second Life crossed the 100K subscriber mark in January, there's been a rush of big companies itching to develop and promote their brand in the world: first it was MTV, then Coke, and now with SL at 225,000+, they keep coming: this week, for example, Twentieth Century Fox had a virtual world premiere of X-Men III in Second Life.
Since SL is completely user-created content, this entrance of big money has helped create a whole new profession: freelance metaverse developer. Aimee Weber, who got her start designing and selling avatar fashions for fun, has since become one of the best in this field, recently creating a promotion environment for a Warner Brother's singer in SL. So I asked her to come to my blog and give advice on how to get your scripting and 3D building skills to pay the bills."
This situation could actually be every Economist's dream. Anyone who has taken macroeconomics has heard the speech about how economics is at least in part theory since it would be irresponsible to play god with an actual economy. I am sure that there are a number of people just watching and manipulating the economy of SL to see what happens, and maybe write a book about the experience. A potential collapse of the economic model from SL may hurt a few people who thought it was a good idea at the time but it could further our knowledge of economics without causing extreme hardships for real people.
Why no consumers? Coding in SL isn't a very easy thing. To start with, LSL is their own language, which means you need to invest an effort to learn it. IMO, coding in SL isn't much easier than an actual coding job. Then you to have need business sense, advertise, etc.
There certainly seem to be quite a few consumers in SL. For example, making avatars doesn't require any special tools, but takes serious skill to get right. Any moron can attach a box to their head, but it takes months to develop the skill to make this: http://www.luskwood.com/. One of these costs about $3 US, which would make it worth it when the alternative is spending months to learn.
Of course, this can fail. It is possible to have too many producers indeed. But to suggest that it's some kind of pyramid scheme is nonsense, IMO. If SL gets flooded with people trying to make a living, some will be worthless as artists, and some bad at coding. With some luck, enough normal people will join as well. The first two will team up to sell to the later.