Consumers Look For More Utilitarian Cellphones

hdtv writes "The Associated Press has an article about new generation of US consumers, who shun the mobile devices packed with features in favor of simpler devices that get the job done. One would think that as cell phones evolve into cameras, e-mail readers, Web browser and music players, mobile users would be happy with the device that fulfills their digital needs, but according to AP, 'a J.D. Power & Associates survey last year found consumer satisfaction with their mobile devices has declined since 2003, with some of the largest drops linked to user interface for Internet and e-mail services.'"

Comments

Re:one would think?

[localman]

Why can't you have your simple phone AND I have my complex phone? Is there any reason why one of these should be "better" as opposed to "better for you" or "better for me"?

You know, that's a great question, and one that has bugged me for a long time. There is an idea (in the tech world at least) that there is the "right" way to do things, and all companies chase after that. You'd think that someone would try a different tack, offering something actually different that appeals to a different type of consumer, but in fact most companies merely copycat each other. There's no reason for complex cell phones to go away, but there's no reason for simple ones to have gone away either.

When I look at cars, there's a much wider margin of option. It's well understood that some people want a Lexus, some want a Ford Pickup, some a Prius, and some a Taurus. But even there people (not the companies) still argue about what is "best", which is a ridiculous concept.

People just have too much an idea of "ultimate", and they feel they need to guard their preference by putting down and calling for the death of the other options. The way Mac, Windows, and Linux people bash each other. Who cares? Use what you like! And let there be more variety of companies and products out there!

Cheers.