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How iPods Took Over the World

An anonymous reader writes "The Observer has a piece today about the iPod's ascension to dominance of the mp3 player market. The author argues that it's largely the result of clever business tactics and the iTunes music store." From the article: "The second thing about the iPod: it puts you, not them, in control. Basically, the record labels are devotees of the Henry Ford business model: 'You can have any music you want so long as it's what I want to give you.' But using the cyberspace jukebox, you're no longer at their mercy. You don't have to pay for the four filler tracks on every album. You don't have to buy albums at all. You can put country next to classical, punk next to jazz, Barry Manilow next to Placido Domingo (wait, that's a joke)."

4 of 360 comments (clear)

  1. Another good point missed... by zappepcs · · Score: 1, Troll

    The article AND the iPeople have missed it. As mentioned, iPod and ITMS, are simply relaxed control, but control just the same. The truth of the matter is that iPods and ITMS are simply the best alternative (more or less) for the great unwashed masses that just want music they like, when they like, how they like. To most people, a little control is a good thing, and Apple has kept up their closed/controlled business model from the beginning. This works for many people. Most folk don't want to have to install the software to make their microwave work, they just want to push buttons, and likewise, they want their music to be that simple too, as simple as turning on the radio, or as close as they can get to that.

    That is why Apple's iPod is so successful, because of all the sheeple, and Apple's willingness to pander to that principle.

    16 year olds know how to rip CDs to MP3 players, and it doesn't bother them doing it. They don't mind grabbing a couple of MP3s from online, or a friend... its easy for them, they think of it as normal, so the iBusiness_model will soon also be outdated. The next 'killer apps' will be those that allow this new group of technically savvy people to use their information and media however they feel like using it, without the chains or training wheels of current DRM technology.

    *ANY* intelligent business group already knows this.... the rest of them will just keep lawyers busy trying to stop it.

  2. what I find amusing by AlgorithMan · · Score: 1, Troll

    I think it's amusing that apple takes processors, OSes, audio&video codecs, network protocols and lots of standards (CD, DVD, USB for example) from PCs and then claim the PC aera was over, because the apple aera is here...

    if this is the apple aera (haha) then it is still the PC aera, because apples are so much like PCs now... except that they are more expensive, have an extremely closed system and make the user incapacitated... Thats why I'll never buy apple products!

    however - the success of iPods (like the current success of apple) is just a matter of "hey, see how cool this looks!" - the first generation of iPods (which was a great success already) was technically pathetic and extremely user-unfriendly (in many ways the newer generations are no better), they just looked cool, thats all they had to offer...

    read this:
    http://news.zdnet.com/html/z/wb/6035707.html

    --
    The MAFIAA is a bunch of mindless jerks who will be the first up against the wall when the revolution comes
  3. Re:iPod's marketing is so clever, by ClamIAm · · Score: 0, Troll

    I agree that the Ipod takes control away from you, but for a slightly different reason, and that is the fact that it is completely proprietary. Apple releases no source code, no public APIs, and no documentation whatsoever so that you can tinker with it. When you copy songs to it from Itunes, your filenames are mangled and put into random folders for absolutely no reason at all, other than inconveniencing people who want to use the device in ways big daddy apple doesn't want you to.

  4. Re:Exactly. by patio11 · · Score: 1, Troll
    The iPod is a great deal. The iTunes Music Store is a terrible deal.

    Can someone explain this to me? Compared to legal alternatives, the iPod is at best a wash on features (other than tight integration with iTMS) and is priced much, much more expensive (you pay a significant Apple fanboy premium versus competing players). Compared to legal alternatives for aquiring tracks from name artists, iTMS has practically trademarked the terms "cheap" and "easy". I wanted to get the Hammertime song (don't ask). iTMS = fifteen seconds and $.99 later its mine.

    I got sucked into the iPod/iTMS cult because I was an iTMS user who needed a portable MP3 player, not an iPod user who needed a download service.