'N-Gage' Relaunched as Service

Posted by ryuzaki0 on Sunday May 28, 2006 @11:29AM from the beating-a-dead-name dept.

An anonymous reader writes "In an interesting move, Nokia has decided to kill off the N-Gage hardware but carry on with the N-Gage name; a name branded as a failure by most of the gaming media. Still, Nokia has announced they'll be re-introducing the N-Gage as a gaming service for the Nokia network. You'll be able to download games that are very reminiscent of the N-Gage from their online service. This actually fits well into Nokia's statements when they announced the death of the N-Gage hardware. They said they would be focusing on their cell phones as a gaming platform in general, instead of just one or two."

1 of 31 comments (clear)

Min score:

Reason:

Sort:

Re:Fire these marketing people. by MachDelta · 2006-05-28 17:50 · Score: 2, Insightful

I agree with grandparent. Fire the marketing team, or at least give them a smack. Just because Nokia makes good hardware that happens to be popular (I bought a Samsung! :P), does not excuse them from the fact that the "N-Gage" name makes gamers of all stripes recoil in horror.

This is like Ford trying to sell a "Mustang Pinto Edition". It MAY be a good car (note: I'm far from a ford fan :P), but associating it with one of the most infamous and least popular names in automotive history would be suicide.