New Enterprise-Level Ubuntu Due This Week

daria42 writes "According to Ubuntu's official release schedule, the next version of its Linux distribution, code-named "Dapper Drake" is due to be released this week, June 1 to be precise. This landmark release will be supported for 5 years (previous versions were only supported for 18 months) and is being touted as ready for enterprise use." From the article: "Dapper Drake will be supported for three years for the desktop version and five years for servers, compared to 18 months for the current 5.10 'Breezy Badger' version. The code release will come after the development process was extended by six weeks in order to improve the reliability of the software."

Comments

Re:Ubuntu dapper drake is cool

[wallyhall]

Yeah likewise. I'm on a Dell Inspirion 1150, totally seamless install and use. It's strange, I've actually had a hard time getting away from the terminal! (I've been using Linux for quite a while). Amazing distribution, really is. Excellent hardware support too (in my case, I know that it's all relative). Next major release is said to be more experimental / bleeding edge, XGL / NetworkManager etc. Honestly can't wait!

Examples of failed product names

[Flying pig]

• Mercedes - giving a car a girl's name
• Cadillac - doesn't sound like anything
• MAAPICS - pictures of Mars?
• Virgin - you have to be joking
• Starbucks - first mate on a whaler?
• Kodak - deliberately doesn't sound like anything

Brand names acquire legitimacy through the associations that cluster around them, and not vice versa.
If Ubuntu succeeds in the market, it will be because of positive associations that will eventually get Joe Public aware of the name. The psychologists in marketing research already know this. They know that you can even make a brand name out of a grimy, crime ridden northern English city (Manchester United), but if it is then taken over by a US entrepreneur and loses its core values it will quickly start to go down the toilet. The entrepreneur may not know that...in exactly the same way, the associations of Windows are starting to go negative. I am sure there are plenty of researchers in Microsoft who know that, but does the management want to listen? If they don't, in ten years time people will be saying "Windows - what a stupid name for something to do with computers. You might as well call it "plasterboard"."