Illumio to Launch Social Network Advice Software
hdtv writes "The New York Times is reporting that Palo Alto-based Illumio will soon try to figure out the experts among your social network with a new online service." From the article: "Illumio is not a search engine, like Google or Yahoo. The system works by transparently distributing a request for information on questions like "Who knows John Smith?" and "Are Nikon digital cameras better than Olympus?" to the computers in a network of users. The questions can then be answered locally based on a novel reverse auction system that Illumio uses to determine who the experts are."
The URL for the illumio is
URL: http://www.illumio.com/web/home.jsp
It is still not launched and all you can do is register for their early release program. Looks like they are generating hype by all the means they can utilize including posting on the slashdot.