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Illumio to Launch Social Network Advice Software
hdtv writes "The New York Times is reporting that Palo Alto-based Illumio will soon try to figure out the experts among your social network with a new online service." From the article: "Illumio is not a search engine, like Google or Yahoo. The system works by transparently distributing a request for information on questions like "Who knows John Smith?" and "Are Nikon digital cameras better than Olympus?" to the computers in a network of users. The questions can then be answered locally based on a novel reverse auction system that Illumio uses to determine who the experts are."
http://en.wikipedia.org/wiki/Usenet_oracle
This illustrates an important point about the internet in general. It enables people to only mingle with those similar to them, which is a shame because my most enriching experiences come from a diverse range of different people, coworkers, family, none technically literate. If we are permitted to choose everything we encounter, then life becomes boring and you lose perspective unless you throw in a "surprise me" or two.
I am one of many. My idea is not unique, nor do I expect my voice alone to sway you. I speak in a chorus of opinion.