Fortune Magazine Profiles MySQL AB
hdtv writes "Fortune magazine profiles MySQL AB, a midsize company with a fairly large footprint. Fortune magazine popped in on another corporate party, which just happened to take place online across countries and continents." From the article: "'When a company is as spread out as this one,' Basil explains, 'you have to think of virtual ways to imitate the dynamics of what goes on in a more familiar employment situation.' That neatly sums up the broader challenge that many companies are confronting: how to nurture a bond among workers who rarely, if ever, meet. Few businesses are as spread out as MySQL, which employs 320 workers in 25 countries, 70 percent of whom work from home."
"I have a very low opinion of human nature, which is that people are both greedy and lazy," declares Michael "Monty" Widenius, co-founder and chief technical officer of MySQL, which is based in Cupertino, Calif. "Of course you have noble people, but they are a small fraction."
Now that's how to gain customers! Insult them in FORTUNE magazine!