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SanDisk Baits Apple And Woos Rockbox
An anonymous reader writes "CNET reports that SanDisk is courting open source developers to port Rockbox to its popular MP3 players. SanDisk is currently the world's second most popular MP3 player manufacturer after Apple. Rockbox is an open source OS for most major MP3 players. The article also talks about SanDisk's subversive new anti-iPod advertising campaign which calls iPod owners 'iChimps' and uses a 'street graffiti style' to create the illusion of a 'counter-culture uprising against the iPod'. The writer says, 'SanDisk is the first company to market its player as an ideological rather than technological alternative to the iPod. To do so is to fight Apple on their own terms.'"
Ha ha, yeah, right. I suppose you're going to claim if the ipod was the size, shape, color, and texture of a cinderblock, and apple didn't advertise it at all, it would still be where it is now.
Slow Down, Cowboy! It's been 60 minutes since you last successfully posted a comment.
Any company that advertises its products by calling users of other products derogatory names automatically has a major hit against it in my book. Calling Ipod users "iSheep," "iChimps," "iHerd," etc. is counter productive. "Hi! We're the company that slings around insults like 6-year-olds. We can't really compete with the iPod so we'll just resort to name calling." Yep, that's an intelligent way to win fans. Just because negative campaigns *barely* work in politics doesn't make them good business practices.
I just wanted to add that Apple does poke fun at its competitors in its ads but in a much more subtle and light-hearted way. There really is a big difference in these new anti-iPod ads and what Apple does in their ads.
Terry has a peculiar definition of intelligence. Sheep have to be coerced into being herded. Goats will sign up voluntarily.
Cats cannot be herded at all, although, if in the mood, they can be bribed.
KFG
Get a job and quit polluting the internet with your bullshit FAG!!!