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Viral Music Videos A Problem For RIAA
prostoalex writes "A few years ago music videos were considered promotional, a tease to get the viewer to buy the whole album. However, now that a commercial market for music videos is springing up, the music industry is not quite happy with YouTube, iFilm, Google Video and other video sharing sites distributing the music videos of famous artists. Billboard magazine says: 'The RIAA estimates that sales of music videos topped $3.7 million in three months, after being introduced in October. Meanwhile, the major labels also are sharing in the profits of ad-supported video-on-demand offerings from AOL, Yahoo, Music Choice and others. That is revenue the music industry is keenly interested in protecting. Hopes are that YouTube and others will ink similar deals with the industry in the long run.'"
Has the RIAA seen the quality of the videos on youtube? We're not talking about redistribution of DVDs here, these are snippets people find interesting and worth sharing. And the quality of these videos is something you'd only look at in tiny resolution on a computer, and probably only once or twice.
From the article: "Viral video sharing would not have been an issue just 18 months ago, when the labels still viewed music videos as a promotional tool for selling albums. Now that their efforts have created interest in their videos, they want to take it away in any form except for what they dictate.
The RIAA and MPAA remind me of an old Peanuts cartoon, where Lucy takes all of Linus' toys away, and leaves him a rubber band to play with... I've got to dig that up, it's so appropriate (do you remember it?).
These videos surfacing on youtube and other video sites are free publicity and advertising for the subjects! I'm beginning to think the RIAA has some bizarre credo, something along the lines of, "No matter what!, we MUST stop any sharing, enjoyment, distribution of ANYTHING that we can possible stamp with OUR ownership!". I'm also convinced the people running RIAA are totally insane.
There's an adage "there's no such thing as bad publicity". Eventually, the RIAA and MPAA may prove that wrong. Idiots.
"...the music industry is not quite happy..."
I don't think the music industry will ever be happy. I think they will always find some reason to complain, whether it was radio, audio cassette, file sharing, or now music video posting.
Respect the laws of physics, for the laws of physics have no respect for you.
Maybe I'm just old fashioned, but I don't know of anyone that buys music videos, and I'm only 21. Classically, music videos are the free things on MTV and VH1 used to promote the music.
Why would I pay for something that I have to watch and can't just turn on while I'm doing other stuff, unless it is going to provide me with some new content? Once I have seen a music video once, why would I ever want one enough to pay for it again? This isn't a movie or even porn we're talking about here. This is just another example of the RIAA inflating the amount of money they actually gain from something.
Unless they're charging over a dollar each for these they would have to have sold 1.2 million per month - that's 41,000 per day. I find that highly unlikely. Nothing to see here, just the RIAA trying to squeeze blood from a turnip and screwing themselves out of a perfectly good advertising method.
A pretty girl on a music video with a good voice will make me more likely to buy a CD or song, but not if they try to make me pay for the music video, I'll just stop watching them.
Until the only way to listen to music is to walk up to a music booth through a metal detector to prevent you from bringing in any recording equipment, and up to a music booth. At this music booth you will insert five dollar bills. You will then select a song using a touchscreen. You will then take paper headphone covers from a dispenser on the wall. You will place the headphone covers over the public headphones, connected to the booth by a flexible metal tube. You will then listen to your music until your credit has expired. Rocking out or playing air guitar will be discouraged, although singing along in a quiet voice will be tolerated, unless there's somebody wihtin earshot.
Maybe then, the RIAA will stop whining.
I want the fire back.