Why Web 2.0 Will End Your Privacy

An anonymous reader writes "This is a pretty good insight into some of the dangers of social networking and website customisation -- marketing and loss of privacy. When marketeers know who your friends are and what you are all into, it makes their advertising a lot more effective. From the article: "Why are the companies worth so much money? Why is MySpace worth over half a billion dollars without a proper revenue model? Why is Digg allegedly pitched at over $20m (at the last count) without any idea of where money is going to be pulled from? The answer is - data. Information. Marketing. Every detail about you and me. That is where the money is."

Comments

It's good to be behind the times?

[PFI_Optix]

Stories like this remind me of why I don't get involved in "social networking" and all that mess. The closest anyone can come to knowing anything about me is by tracking my book purchases, which are all IT-related. There is an alarming amount of information about us available to a lot of people right now, I don't understand why so many people are so quick to jump out there and put their entire lives on the internet.