Why Web 2.0 Will End Your Privacy

Posted by ryuzaki0 on Monday June 5, 2006 @06:59AM from the hot-local-girls-want-to-meet-you dept.

An anonymous reader writes "This is a pretty good insight into some of the dangers of social networking and website customisation -- marketing and loss of privacy. When marketeers know who your friends are and what you are all into, it makes their advertising a lot more effective. From the article: "Why are the companies worth so much money? Why is MySpace worth over half a billion dollars without a proper revenue model? Why is Digg allegedly pitched at over $20m (at the last count) without any idea of where money is going to be pulled from? The answer is - data. Information. Marketing. Every detail about you and me. That is where the money is."

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The _dangers_ of this? by AArnott · 2006-06-05 07:35 · Score: 0, Troll

What is so "dangerous" about advertising actually being interesting to me? For crying out loud: if an advertiser knows what I'm interested in, and NOT interested in, maybe I'll stop getting ads for viagra and start getting ads for discounts on software. Ooh, I'm so scared of the "dangers"...!