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SCEA President Hypes PS3 Shelf Life Over 360

kukyfrope writes "Sony Computer Entertainment America President Kaz Hirai recently talked to San Jose Mercury News about their upcoming console. His argument is that, by waiting to deliver Blu-Ray and performance hardware, even at a high price, the PS3 will be in greater standing than the Xbox 360 in the long run. Hirai also takes a cop-out on the amount of hype surrounding the PS3 hardware performance saying, 'It's all about the games. We all know that [...] This is a console that is here for the long haul and is not on a five-year cycle. Microsoft is coming out with an HD-DVD accessory for HD movies as an add-on only a year after they launched: that is exactly the kind of thing we don't want to do.'"

22 of 139 comments (clear)

  1. omg teh ps3 pwnzorz by PSXer · · Score: 3, Insightful

    It is possible for MS to start shipping 360s with HD-DVD (or Blu-Ray if they wanted to) built in if that's what the market decides is necessary, you know. Of course, they wouldn't be able to put games on the new format unless they wanted to say "screw you" to the previous 360 owners, but I doubt people would be saying "Xbox 360 sucks because its games are on DVD!"

    In six years, Blu-Ray will either still be a niche market, in which case the average person won't care, or it'll be popular enough that you can get players cheaper than the PS3.

    As for the PS3 being more powerful, even if true, it won't matter. Did anyone in the history of gaming say "I'm getting Xbox because it's more powerful than PS2"? Well, somebody probably did, but not many.

    As to which will have better games, guess we'll just have to wait and see which one attracts more devs in the long run.

    1. Re:omg teh ps3 pwnzorz by Babbster · · Score: 3, Insightful

      It is possible for MS to start shipping 360s with HD-DVD (or Blu-Ray if they wanted to) built in if that's what the market decides is necessary, you know. Of course, they wouldn't be able to put games on the new format unless they wanted to say "screw you" to the previous 360 owners, but I doubt people would be saying "Xbox 360 sucks because its games are on DVD!"

      MS won't ship 360 games on HD-DVD for precisely the reason you give. And you're right that people won't dismiss 360 games because they're on DVD, but that's not really the point Sony's trying to drive home here. They're trying to push the idea that the PS3 is more "future-proof" than the 360 because of Blu-Ray. They're kind of right and kind of wrong.

      They're right in the sense that, yes, games continue to expand in size, so if the PS3 sticks around for more than 5 years then Blu-Ray's capacity advantage may shine.

      Where the theory goes wrong, however, is that it focuses entirely on the storage medium and ignores the rest of the system. If MS releases a followup console 4-5 years from now while Sony continues pushing the PS3, the new Xbox 1,440 (going with "720" is just boring) will, presumably, have a much more capable graphics solution and much greater processing capability (eight cores all running at 6GHz, or more). It would also contain a high-capacity disc drive which, by that time, will cost as much as a fast DVD-ROM drive does today. As a bonus, if the PS3 turns out to be successful at its high price point, MS will be able to charge more for their next console without setting a new pricing precedent.

      All that said, if folks actually believe that Sony won't have a PS4 hitting the market in 5-6 years, then they're more gullible than I think. :)

    2. Re:omg teh ps3 pwnzorz by Babbster · · Score: 4, Informative

      Considering that GTA:SA already filled an entire DVD on current-gen consoles...

      No, it really didn't. Admittedly, the only Xbox size I could find was a PAL version, but it was a whopping 2.85 GB. The NTSC version of GTA III was a whopping 733MB (even the Dreamcast GD-ROM could have accommodated that on one disc) and GTA:VC was 1.20GB. Relatively few games even made it past the first layer of DVD. It's no wonder that Microsoft didn't feel a next-gen disc drive was necessary for the 360.

    3. Re:omg teh ps3 pwnzorz by Deathlizard · · Score: 2, Interesting

      It is possible for MS to start shipping 360s with HD-DVD (or Blu-Ray if they wanted to) built in if that's what the market decides is necessary, you know. Of course, they wouldn't be able to put games on the new format unless they wanted to say "screw you" to the previous 360 owners

      Not really, especially if you can upgrade current Xbox360's with the HD-DVD drive to play those games. I don't suggest MS do it this year or 2007, but even if you had to buy the HD-DVD attachment at $200 2-3 years from now to play certain games, (most likely less by 2008-9. Prices on HD-DVD drives should be below $100 by then unless the unlikely event that the format goes under) It's still alot better than having to pay for the HD drive up front at it's inital release value. This is especially true when it's a good bet that no game within the next 2 years will use that extra Bluray space for anything other than "HI Def FMV". So even if an XBOX360HD hits the shelves with the HD-DVD drive built in sometime in 2008, as long as there's a reasonably priced upgrade path for the original 360, it shouldn't be a big problem.

      This is another example of why I like the idea of user Replacable optical drives in consoles. In the last generation, the Optical drives were the weakest link in the consoles. Having a user replacable one would solve this problem outright. If your DVD-ROM dies in your PS3 or 360, replace it either under warranty by just removing and sending the drive, or get a new one at gamestop for $100 or less. It sure beats buying an entire console every year or so, especially if your a heavy console gamer like most of my friends are.

    4. Re:omg teh ps3 pwnzorz by Anonymous Coward · · Score: 2, Insightful

      Actually, MPEG2 videos (not real game content) are what fill up most PS2 game discs. The same will be true of Blu-ray discs because the Cell can't decode MPEG4 at HD resolutions and do other stuff at the same time. The PS3 is also not going to do half of the promised "interactive" features of a standard Blu-ray player. Thanks to Sony strong-arming the committee, those features are now optional in the Blu-ray spec to accomodate the PS3. The 360 has no such HD video decoding problem because ATI (unlike Nvidia) didn't skimp on the video processor of the GPU. The "Enchant Arm" guys found this out. They expected to take up multiple DVDs for their cut-scene heavy (typical of Japanese RPGs) game. But once they got to use a modern codec, they found they had plenty of space on the disc. Blu-ray is necessary for all the old-school MPEG2 videos you'll see on PS3 RPGs.

    5. Re:omg teh ps3 pwnzorz by Doomstalk · · Score: 2, Insightful

      They didn't do that because of hype, they did that because those consoles weren't dedicated Halo/Madden players (XBox), and had more of a library than Zelda/Mario/Metroid.

      You've got kind of a chicken and egg problem there. Does the Playstation line have such a deep lineup because of its large installed base, or vice versa? It's probably the former (the PS2's launch library was pretty sad, but it sold a lot anyway), but it's pretty much impossible to know for sure.

  2. Own worst enemy... by hunterx11 · · Score: 4, Funny

    It would take Sony a hell of a lot not to wipe the floor with Microsoft, but if they aren't trying their damnedest to fail...

    --
    English is easier said than done.
  3. Shelf life... by suv4x4 · · Score: 5, Funny

    SCEA President Hypes PS3 Shelf Life Over 360

    XBOX 360 has pretty short shelf life: when they put it on the shelf, someone comes immediately and buys it (well, except Japan... yet). That will happen with the Wii too. That sucks for them having so short shelf life.

    But PS3 will have a great shelf life...

    1. Re:Shelf life... by AuMatar · · Score: 2, Informative

      There's a shelf full of them at my local game store. THe shortages thing was true for a month or so due to supply issues, but there haven't been any shortages for months.

      --
      I still have more fans than freaks. WTF is wrong with you people?
  4. Does it matter? by Clazzy · · Score: 5, Interesting

    When Microsoft or Nintendo release a new console, Sony will have to anyway. People will move to the newer consoles because they'll have the impression that Sony isn't going with the times. Consoles nowadays seem to be released in cycles (i.e. N64, PS1, Saturn then Dreamcast, Gamecube, Xbox and PS2), and Sony will have to keep up with this regardless or risk losing fans.

    --
    If we can hit that bull's-eye, the rest of the dominoes will fall like a house of cards... Checkmate.
  5. Hypes? by codemaster2b · · Score: 2, Interesting

    What do you mean "Sony Hypes shelf life"? In the article he claims that based on Sony's 10+ year market history, they can predict what will happen again. I don't see how this is "hype" at all. Hype gets me excited about whats coming by making big promises or revealing cool stuff. All this is is market forcast.

    --
    And over there we have the labyrinth guards. One always lies, one always tells the truth, and one stabs people who ask t
  6. "It's all about the games..." by CaseM · · Score: 5, Insightful

    Why not remove the Blu-Ray and drop the price $200, then, genius?

    1. Re:"It's all about the games..." by drinkypoo · · Score: 2, Interesting

      Sony is thinking about four or five years from now, when developers' needs will be greater than they are today and forcing them to use DVD media will be a serious encumbrance that limits what kinds of games developers can make.

      Yeah, Sony is thinking about four or five years from now... but they're not thinking about games. You missed the boat, son. If space for game content was the purpose, they could have dropped blu-ray and gone with HD-DVD, which would have made it at least a hundred bucks cheaper. However, the PS3 is about pushing Blu-Ray. They saw all the people who bought the PS2 over competitors because it could play DVDs and thought they would accomplish the same thing here, but as we have covered previously (and frequently argued about) the situation with HD video is ENTIRELY different from the VHS to DVD shift.

      Most games for PS3, even if they are on Blu-Ray, will not use more than a DVD's worth of content. The other ones could be saving space by using a more advanced video codec for cutscenes, taking advantage of the PS3's vast processing power. Finally, using multiple DVDs is still cheaper than using a single Blu-Ray, and will be for QUITE some time given the current cost of Blu-Ray, and the very very low yields.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  7. Even if by Karem+Lore · · Score: 2, Insightful

    Even if MS brings out an external HD-DVD drive one year after the release of the XBOX 360, it still means that I will be able to get my hands on one before I can get hold of a PS3. And a hunch tells me that it will be approximately the same price as a PS3 minus the current cost of the XBOX 360 or possibly less...

    --
    When all is said and done, nothing changes...
  8. Blah blah... by suv4x4 · · Score: 4, Funny

    Microsoft is coming out with an HD-DVD accessory for HD movies as an add-on only a year after they launched: that is exactly the kind of thing we don't want to do.

    Stupid Microsoft, having to come out with an accessory just an year after they launched.

    Do as Sony does: they've not even launched yet.

  9. Do you need HD? by gakon5 · · Score: 2, Insightful

    I like how Microsoft is doing this. Like, I can buy the HD add-on if I want, and if I don't, I can just ignore it and not care and save some money. Expensive prices are going to keep back plenty of people. Fortunetly for Sony however, they've got legions of fans just waiting to have their pockets emptied by Sony for a console that'll "replace PCs."

    Sony also likes to point out that games in the future may be upwards of 50 and 60 gig. I'm not quite familiar with console game sizes these days, but what games will be on three DVDs? (as Hirai puts it) And besides, even if a game does take up multiple discs, whats the big deal in changing them? One of three discs should give a solid 15+ hours of gameplay, right? Maybe more... I have no idea. Or less.

    It's almost like Sony is acting like Microsoft in a way. They convince themselves (and try to convince everyone else) that what they're doing is right, and that any other way is wrong.

    Oh, and the last two paragraphs I find hilarious. In response to Sony's being accused of "arrogance," Hirai points to how "awesome" Sony and the PlayStation are.

    Fascinating.

    --
    "Video games are bad for you? That's what they said about Rock and Roll..." ~ Shigeru Miyamoto
  10. Great! by Megane · · Score: 2, Interesting

    Then I can sit in a corner and play with my Wii for a year or two, waiting for the PS3 price to go down and library to build up, then that awesome shelf life means that I'll still be able to get lots of use out of it.

    --
    #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    1. Re:Great! by DoubleRing · · Score: 2, Funny

      Then I can sit in a corner and play with my Wii for a year or two

      You need to get yourself a girl, mate. Oh, wait, I forgot where I was for a second.

      --
      Before you die, you see DoubleRing...
  11. Re:Zonk's EasyBake 360 Fanboy Blog by Babbster · · Score: 2, Insightful

    especially now that the image constraint token is dead

    Okay, people have to stop saying this. While it's true that there is currently a moratorium on the use of this "feature" (for both HD-DVD and Blu-Ray), it's only temporary. Supposedly, most of the studios have opted to hold off on its use for a while (Warner is apparently considering using ICT for particular movies) but all of them would like to. The "security" consultants have gotten the executives to believe that the "analog hole" is the primary risk in terms of piracy, despite the fact that most movie piracy is fully in the digital domain, ripped straight off DVDs, and the same will happen with the new formats once the protection is busted. As long as the studios believe in the evil of analog, they're going to want very badly to use the ICT.

    At best, ICT is in a state of hibernation, and when it wakes up it's going to tear the arms off of anybody who has an HDTV with no digital input who bought an HD-DVD or Blu-Ray player.

  12. Accessories usually don't go over so well. by bi_boy · · Score: 2, Interesting

    Microsoft is coming out with an HD-DVD accessory for HD movies as an add-on only a year after they launched: that is exactly the kind of thing we don't want to do.

    Makes sense to me. It didn't work particularly well for Sega with the SegaCD and the 32X. Add-ons for consoles just generally don't go over too well.

    --
    Chicken fried butter sticks? Do ... do you use a fork? - Black Mage, 8-Bit Theater
    1. Re:Accessories usually don't go over so well. by EGSonikku · · Score: 3, Informative

      The difference is that those add-ons were *required* to play games specifically designed for them. In this case the HD-DVD add-on is soley for watching HD-DVD movies, games will still be DVD based. In the end all this really is is a way for people who own an Xbox 360 to get a cheap (compared to a standalone) HD-DVD player. Not buying it will not hinder game playing at all.

      --
      - "Scientia non habet inimicum nisp ignorantem"
  13. Definitely *no* games on HD-DVD by Namarrgon · · Score: 2, Interesting

    Hello again.

    People like to think that Microsoft will not deliver games on HD-DVD, because it would anger current owners.

    Microsoft have repeatedly confirmed that they will not ship games on HD-DVD.

    No-one wants multi-disc games, publishers as well as gamers, but they simply won't be necessary, even on DVD, for the vast majority of games.

    What takes up the most space on a disc? Not gameplay code, or even textures. It's cut-scene video - and there's many ways of reducing that. Faster, multicore CPUs can use better compression algorithms (lower bitrates or resolutions are also possible, in a pinch). Game-rendered cutscenes take a fraction the space, are already popular, and getting more practical all the time. Even HD textures aren't a big deal - they can be compressed on disc with better algorithms too, and similarly, procedural (or procedurally-modified) textures are fast, popular and ever more practical with today's GPUs.

    In the PS2's day, MPEG2 cutscenes were all the rage (and early PS2s couldn't even read dual-layer discs), but we've moved beyond that now. When faced with long cutscenes, a PS3 developer may have the space to be lazy, but a 360 developer has the devkit tools to be efficient.

    --
    Why would anyone engrave "Elbereth"?