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Penny Arcade's ESRB Campaign

Posted by ryuzaki0 on from the branching-out dept.

Gamespot reports on the official unveiling of Penny Arcade's ESRB ad campaign. Announced previously on their site, and discussed again today, the images are intended to connect up the ratings brand with the average gamer. From the article: "The ESRB ads will not make use of Penny Arcade's existing stable of characters, choosing instead to focus on original characters designed by the comic's creators. The first two ads (pictured) will depict E-rated audiences with Sarah, a pink-haired girl 'around age seven or eight,' and The Andersons, a father-and-son pair enjoying a game together."

1 of 27 comments (clear)

  1. Re:Just couldnt let it slide... by moranar · · Score: 0, Offtopic

    I submitted this when it first appeared in their site. The story was rejected. Go figure.

    --
    "I think it would be a good idea!"
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