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Dvorak Admits To Trolling Mac Users
jalefkowit writes "Tech pundit John Dvorak has long been known for his inflammatory opinions. Many have suspected that these opinions are just a way to drive up traffic to his column. Now, we have it straight from the horse's mouth: Dave Winer has Dvorak on video describing his methodology for trolling the Mac community to pump up his stats."
I have to admit I'm also guilty of posting the occasional inflammatory story, but I find it's usually best to suffix the title with a question mark, and let our ever-knowledgeable readers hash out the issue and decide for themselves.
Thats an almost impossible task - mac users are too smart to take the bait ;)
There are shills on slashdot. Apparently, I'm one of them.
Dvorak is nothing other than the worlds most successful troll. As much as everyone here complains about him, we eat it up and come back for more. We used to be able to pretend it was the editors foisting him upon us... but lo' and behold, democratic Digg comes along, and he still makes the front page!
Next you will be telling me that Ann Coulter only accuses the 9/11 widows of enjoying the death of their spouses to get attention.
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The thing is though one has to understand that the Mac community is a tiered structure. At the top there are we Mac users who are experienced computer users, who understand what we are doing and how computers and operating systems work and accept the existence of things such as 'bugs' and 'vulnerabilities' etc.
Unfortunately the thing that gives us all a bad name are the very vocal ignorant users that for example simply flat out refuse to accept any criticism of Apple or it's products whatsoever - in fact I'd go as far to say it becomes a religious issue as no matter how much evidence they are confronted with, they either are not capable of comprehending what is being presented to them or if they are, refuse to even consider it as this could mean Apple *might* be wrong and as they know, this cannot possibly happen as they consider Apple infallible.
Very, very odd behaviour and quite annoying as for example, should I attempt to get someone to consider a Mac, all it takes is someone they know who has 'heard about those Mac zealots' to put them off.
Consider also that any comment on apple.slashdot that however truthful, might mention a bug or vulnerability or other otherwise is perceived as a criticism gets modded as troll or flamebait (like this comment for example), tells a lot about the community.
Dvorak admits to trolling Mac users and Rosen admits the RIAA is wrong... apparently they know the second coming is happening soon and want to get some things off their chest.
REPENT I SAY!
Actually, this does remind me of one of those stories where someone does a scientific study to find out something that "everyone already knows."
Except, of course, we didn't all know it before, we suspected it, and assumed it was true. Every once in a while you find out that something "everyone knows" isn't true after all, so getting confirmation does have value.
We Slashdot users, of course, will never stoop to such measures just to get modded up :)
Trolling is nothing new especially when you look right here on Slashdot every day. What gets Slashdot the most pageviews? Stories about Microsoft. The anti MS people comment like crazy while the pro MS people do the same. I swear there could be a story about finding a cure for cancer above a story about Microsoft and the Microsoft story would have more comments.
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Ann Coulter is the rightwing Anchor Troll in their "Overton Window" strategy.
It's a simple way to force the public debate "spectrum window" to your end of the spectrum by trolling unthinkable statements in public. Successful trolls create only predictable responses, not any further development of the ideas. So the "unthinkable" is now part of the public conversation, without risking rejection by anyone actually thinking about it. Changing the ideas in the public window of the spectrum moves the window closer to the new idea. Now the window includes more of the thinkable ideas that were excluded or marginalized, while the window excludes or marginalizes the ideas previously more in the "center", but further away from the troll.
The only risk with overtonning the window is that the troll discredits its entire end of the spectrum by association. Which is why it's important that the troll make as extreme, ridiculous comments as possible. And frequently defend their statements with "I was just kidding". The associates who benefit from the troll in their neighborhood must also not even repudiate the troll, as any association (positive or negative) is contagious. The troll must work alone. Though of course they can be paid by the same beneficiaries, or have their "home markets" all subsidized by the same beneficiaries.
Now Ann Coulter actually makes sense, probably for the first time. As do her fellow trolls like Rush Limbaugh, Bill O'Reilly, and most of the rightwing talkradioheads.
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I said it before and I'll say it again: Dvorak is deliberately screwing the advertisers that pay for his web hits.
Dvorak publishes on PC-centric websites, but he trolls Mac users for hits. The PC advertisers are getting screwed, they pay for advertising to PC buyers, Mac users aren't the target audience. The trolling articles draw a massive influx of Mac users, the PC advertisers pay for all those hits from people that will never buy their products.
The only way Dvorak is going to stop trolling is if the PC advertisers wake up and realize their money is being wasted by a maniac that values his own ego more than he provides value for advertisers.
Here's the transcript of the video. Note that the audio is out of sync on the BitTorrent version too.
... there's a formula for pissing off Macintosh users and getting a lot of links or attention. And this has been deconstructed, but never accurately. I'm going to give you the deconstruction.
... which would piss them off even more.
...
---------
(Dvorak):
First, I write something that would be semi-innocuous, with just enough insulting stuff to get a lot of attention from the Macintosh community. So then they would write in -- and by the way, it would always be done in such a way that I had outs -- in other words, I would write in kind of a leisurely way. That would get me one column with a lot of numbers.
Then I'd get a lot of hate mail, and all kinds of weird Macintosh reaction. And then, I would react to it as though I was flabbergasted that everybody misterpreted me, and that they hated it, and I don't get it, and what's wrong with these people
So I'd get like huge hits
(Interviewer): So what was the point of all this?
(Dvorak): Now wait a minute. For numbers!
(Interviewer): Which numbers -- exactly, what numbers are you looking for?
(Dvorak): I get them. Believe me. Lots of numbers.
Now, then I let it simmer down for a while, and then whatever position I took originally, I would change the position exactly the opposite, and tell the Macintosh people I was completely wrong, and they were write all along, and the numbers would go through the ceiling!! Haha!
It was only about 20 years ago that Z-D tasked Dvorak with trolling Mac users as the inside back cover columnist for the old MacUser, where he openly admitted to writing things to inflame Mac users enough that they'd have to buy the magazine just to have reference for their 10-page crayon screeds to the editors against him. And if ancient history and paper is too hard, he has said what he said to Winer oon at least a half-dozen TWiT podcasts over the past year. This is not news, it is Dvorak stating an obvious truth for the umpteenth time. He is apparently still getting a chuckle from the fact that some people who take everything too seriously (e.g. Dave Winer) still don't get the joke after having it explained to them repeatedly over decades. If Winer really thinks this is some great revelation of sin, he's got his head further inserted than ever.
It is the job of anyone who writes for ad-supported media to attract eyeballs, and Dvorak has never been ashamed of doing that job. Being scandalized by his honesty says a lot more about the intelligence (or maybe integrity) of those who are scandalized than it says about Dvorak.
I wonder how many hits his site will get as people visit just to complain about the movie?
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