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The DS Lite U.S. Launch

Yesterday Nintendo began selling the upgraded version of their popular DS handheld system, and by all accounts sales are going very well. 1up has a look at the story of the DS so far, from somewhat rocky launch up through this last amazing Christmas season. From the article: "Nintendo had lost its collective mind. At least, that's how it looked back in January 2004 when the company announced its latest system, the DS. 'We have developed Nintendo DS based upon a completely different concept from existing game devices in order to provide players with a unique entertainment experience for the 21st century,' company president Satoru Iwata stated--a bold proclamation. But few were buying it." PC Magazine has details on what was upgraded, and Engadget has pictures from the NYC launch party.

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  1. DS Launch in Canada by scrabbleguy · · Score: 4, Interesting

    I live in Toronto and the stores here open on Sunday at 12:00 noon. Not having pre-ordered a DS Lite I left at 12:10 to go buy one. I needed to go to 4 different stores before I found a store that was completely sold out. And every store I went to had about 5 other people asking if they could buy a DS Lite.

    If that's how the early morning went, I can't imagine how the rest of the day went. Sounds like a pretty successful launch for a product revision.