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Ways to Improve In-Game Advertising

Posted by ryuzaki0 on from the take-it-out dept.

ches_grin writes "At a recent conference, Microsoft's Kevin Browne discussed the 5 most important ways to improve in-game advertising, contrasting the ideal with the current state-of-affairs in the industry." From the article: "Estimations of the growth of the in-game ad market have been varied. Microsoft's internal estimates put in-game advertising at about $1 billion per year by 2010. The Yankee group recently pegged revenues at $732 million in the same timeframe. Microsoft estimates that 2005 brought in $56 million in in-game ad revenue."

1 of 86 comments (clear)

  1. Like Broadcast TV versus HBO back in the day by 246o1 · · Score: 3, Interesting

    Make any games with ads free. And make any games you pay for free from ads.

    This, however, is not going to happen. A good, and maybe very slightly possible, way to let the market decide would be to label any games with ads, so I can avoid them.

    --
    Although the moon is smaller than the earth, it is farther away.