RIAA Claims P2P Has Been Contained
Magorak writes "USA Today is reporting the RIAA now claims that the issues surrounding P2P and piracy have been contained and are no longer as big an issue as they once were. From the article; 'The problem has not been eliminated,' says association CEO Mitch Bainwol. 'But we believe digital downloads have emerged into a growing, thriving business, and file-trading is flat.'"
Would appear that the writer of the story does what writers do best, not research facts. Appears that they're still using the same old sorry BS of CD sales dropped 30% in whatever year it was. When in fact, what has been shown is that it was singles that dropped ( you know, the things you can't find any more, because people aren't willing to pay 5 dollars for 1 song on a CD ), during that year CD sales actually increased.
Overall the article is rather blah, I'm sort of surprised that they didn't throw in there something about the lose of some umpteen billion dollars that they would have made if it weren't for illegal file sharing...the good myth of each download is a lost sale.
It's true - because everyone who is going to do P2P download is now doing it.
So he is right; P2P growth is flat - in exactly the same way TV purchase growth is flat.
Note any shortage of TVs around the first world? alas not...
You know what? Maybe they have won, if student pirating has been curbed to the extent that they want. And if more digital downloads are legal now than before, then that's great. It probably means that more companies are getting a clue about how to take advantage of the business model, but we'll let the RIAA save face.
All we want them to do is quit trying to stomp out every conceivable method of information transfer in the name of stopping piracy, and go back to their executive boardrooms and golf courses.
404555974007725459910684486621289147856453481154 in hex is "You sank my Battleship?"
[GPG key in journal]
Of course they've won. They've got the "get rid of allofmp3.com" as one of the requirements for Russia to join the WTO, and they've got Sweden raiding (apparently against Swedish law) ThePirateBay just because the U.S. asked! Seriously, this isn't about P2P. This is about controlling distribution channels. You don't go after BitTorrent because you people are using it to pirate your copyrighted material. You go after the people distributing the copies. (Just like you don't go after Ford because people use cars to move drugs around the country. On the other hand, if you are a cartel of taxi drivers, removing private cars from the road is a great way to guaranteed revenues.) They only way I'll believe this is the end of it is if I see sales figures for RIAA members dropping drastically (and then they'd just blame pirates...).
if you can't really achieve victory, just change the goalposts to something easier and calim you won.
I used to have a Project Manager who did that for his trainwreck projects. His projects were *always* successful. Unfinished requirements became "future enhancements". Non-working projects became "proof of concepts". Half-baked projects became "prototypes".
The wonderful thing about project schedules and requirements is nobody saves the previous version.
Nobody has ever underestimated the gullibility of upper-managers.
And nobody has ever underestimated the gullibility of people who read industry press releases.
The perception that the *AA is going away is somewhat flawed. Sure, like many companies in the past, they are hanging onto outmoded business models and many individual companies are doomed to shrink. But the 800 lb gorillas of the past, such as IBM and Xerox, didn't go away - they just reinvented themselves and shrank somewhat, while other companies took innovations that the gorillas were too thick to see as viable and ran with them.
To say that their entire business is going to disappear is to overlook the fact that most people like the music that they sell, and like buying their albums. Sure, I have friends who can record songs that sound as good as any studio-polished single in their bedrooms on commodity equipment. Certainly, I watched Star Wreck: The Pirkinning, and I know that fan films can be made at a fraction of the cost of a real motion picture, with more thigh-high boots and miniskirts, and still look great. But if you indulge in these things, it means you're an avant-garde free content nerd, and you are in the minority. I know exactly how out-of touch I am, because I'm looking at last year's top 50 and I don't have a clue what 95% of them are. But clearly somebody's buying them, and I suspect that these people would be more than happy to download portions of these songs as ringtones onto their Verizon mobile phone. Whole droves of teenagers are listening to something with the nonce-words "Numa, Numa" in it, and buying it on ITMS as well.
Imagine that. I'm 23 this Thursday, I have about five computers, I write for a living, play the guitar, have a reasonably active social life, and I feel like both a luddite and a hermit. I'm two steps away from Abe Simpson. Is this what all of adulthood is like?
Anyway, what is going to contract is the retail distribution channels, such as movie theaters and music stores. The cable companies and the telcos will pick up the slack like I've hinted at above. However, since the content owners still have the majority of the market and you still have to do business with them to have a prayer of making it anyway, they will continue to snatch up new artists and buy their souls.