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Netscape.com Loses Its Identity

Posted by ryuzaki0 on from the rebranding-a-rebrand dept.

wh0pper writes "Digital Trends has a great opinion piece about how Netscape has lost its identity again in regards to their wanna-be Digg portal. One interesting fact I was not aware of is that Jason Calacanis is the person behind the new beta Netscape portal. A choice quote: 'If this business model sees the light-day and it looks like it will, Netscape readers will change from the baby-boomers of yester-year to a younger audience more interested in Jessica Alba's Bikini or Britney Spears than real intellectual news.' I've tried using the new beta Netscape site, and personally hate it. The little link to the external site and the frame to keep you on Netscape's site are deal killers for me. Does the general audience think it can compete?"

5 of 148 comments (clear)

  1. All right kids... by dubmun · · Score: 4, Funny

    Here's the deal. Frames are baaaad. Mmmmmmkaaaay?

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    (end of post)
  2. Re:Age based? by Anonymous Coward · · Score: 1, Funny

    Life can surprise you sometimes. I always thought delimited was an adjective. :)

  3. I'll Marc Andreessen is rolling... by i_want_you_to_throw_ · · Score: 4, Funny

    in his gra....... err ...... cancel that...
    Seriously and ironically, Marc Andreessen IS an investor in Digg

  4. Age? by Spiked_Three · · Score: 5, Funny

    "to a younger audience more interested in Jessica Alba's Bikini or Britney Spears" who the fsck isnt interested in that? at any age?

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    slashdot troll = you make a compelling argument I do not like the implications of.
  5. Re:Age based? by Ray+Radlein · · Score: 2, Funny

    Heck, I can get real intellectual news lots of places. Jessica Alba's bikini, though? Mark me down for some of that.