Netscape.com Loses Its Identity

Posted by ryuzaki0 on Friday June 16, 2006 @10:33AM from the rebranding-a-rebrand dept.

wh0pper writes "Digital Trends has a great opinion piece about how Netscape has lost its identity again in regards to their wanna-be Digg portal. One interesting fact I was not aware of is that Jason Calacanis is the person behind the new beta Netscape portal. A choice quote: 'If this business model sees the light-day and it looks like it will, Netscape readers will change from the baby-boomers of yester-year to a younger audience more interested in Jessica Alba's Bikini or Britney Spears than real intellectual news.' I've tried using the new beta Netscape site, and personally hate it. The little link to the external site and the frame to keep you on Netscape's site are deal killers for me. Does the general audience think it can compete?"

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Re:Net-who? by Tackhead · 2006-06-16 10:50 · Score: 5, Insightful

> trying to jam the square peg into yet another shaped hole.
Aha! So that's why Paris, Britney, and Jessica are featured so prominently.
Seriously. From the current netscape.com front page, at least a third of the content is of the form...
* Men Have Biological Baby Clocks, Too * These Questions Can Freak a Man Out * 10 Things You Never Want Her to Say * You Want to Be Sexy? Don't Do This * See Soccer's Hottest Young Stars * Dating's Best and Worst Moments--Ever * First Kisses: The New Rules * 5 Ways to Let Her Know She's Hot # 64% of Men Have Done THIS by Age 29 # Brutal Breakup Lines: Heard These? Solutions: 5 Sex Problems That Aren't

That's not a brand. It's a cheap rehash of Cosmo.
It is, however, unsurprising, considering the demographics of AOL's customer base.