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Netscape.com Loses Its Identity
wh0pper writes "Digital Trends has a great opinion piece about how Netscape has lost its identity again in regards to their wanna-be Digg portal. One interesting fact I was not aware of is that Jason Calacanis is the person behind the new beta Netscape portal. A choice quote: 'If this business model sees the light-day and it looks like it will, Netscape readers will change from the baby-boomers of yester-year to a younger audience more interested in Jessica Alba's Bikini or Britney Spears than real intellectual news.' I've tried using the new beta Netscape site, and personally hate it. The little link to the external site and the frame to keep you on Netscape's site are deal killers for me. Does the general audience think it can compete?"
As far as I can tell, AOL has never been entirely sure what to do with the Netscape brand name.
They seem to have bought the company mainly to use the browser as a bargaining chip against Microsoft ("We'll switch to Mozilla if you don't give us a good deal!"). Since they secured the new deal for the IE engine and jettisoned the browser development staff they've abandoned Netscape-the-browser at least twice, both times changing their minds. There was the surprise release of (IIRC) Netscape 7.2, which as near as I can tell involved merging the latest Mozilla Suite with their local tree, and then there was the outsourced chimera of Netscape 8.
They aren't interested in Netscape the browser, but they have this brand name that they don't want to waste, and they keep trying to come up with something to do with it. They tried it as a classic portal, they tried it as a low-cost dialup service, they tried it as a webmail service, they tried it as a toolbar, now they're chasing another trend, trying to jam the square peg into yet another shaped hole.
It makes about as much sense as it would make for, say, Coca-Cola to buy Dr. Pepper, then retire the soft drink flavor and start marketing Dr. Pepper spice racks.
(Oh, and Britney Spears -- does the youth audience still care about her, or is she already passe?)
Netscape used to be the domanant web browser... back when we were using Windows 3.1, you needed a third-party DLL called Trumpet Winsock to implement TCP/IP, and RealAudio was the dominant streaming program.
Then, Microsoft came to the party and knocked out the entire industry by illegally bundling competitors to all three of these pre-.com-era startups. Where are these players now?
RealNetworks still exists, but their proprietary audio/video codecs are used by nobody other than their bloatware RealOne product. Rhapsody is an also-ran in the digital music world.
Trumpet? They're still supporting networking for 3.1, 95, 98, and NT, but they've never had another must-have hit the size Trumpet Winsock and likely never will again.
And Netscape? They've officially deemed that there's no money to be made making a browser, and gave what they had for source code over to the Open Source community still uses the basics in the form of Mozilla. Netscape.com is just a domain that Time Warner keeps reformating. They've tried it as a cut-rate ISP, but United Online's Netzero and Juno have that game covered? They've tried it as a portal site, but realized that was redundant to AOL.com. So now they're trying it as a Digg knockoff... let's see how long that one lasts.
In reality, these companies deserved a better fate. Too bad as soon as the Bush 1.01 administration came in, the Clinton Justice Department's case suddenly died. At least the EU is still trying to take a bite...
Here's the deal. Frames are baaaad. Mmmmmmkaaaay?
(end of post)
http://www.beta.netscape.com/
It will gain *some* traction. They're going to throw enough money behind it to get people checking it out. And of those who do, a small percent might actually use it. But they're not doing it better than their competitors. It's not really innovative. It's just a "me too" (a phrase I'll forever associate with AOL and its users) site.
Calacanis being behind it probably gives it less cred with me than if they'd hired away Cmdr. Taco or one of the Digg or Fark founders to do it. Calacanis is a suit in sheep's clothing, and nothing good comes of suits.
- G
Start a happiness pandemic
FYI - the 'new' site is http://www.beta.netscape.com/
I agree about the frame. It's huge.
And the comments are about as high quality as Digg.
The first comment, in the first story (about hooters), is:
It's all about the Wii.
I think that sums it up.
[Fuck Beta]
o0t!
et tu, slashdot? ;)
I have the pleasure of working as the lead developer for the new netscape.com.
We've been in beta for approximately 31 hours. We haven't even taken over the domain yet (and won't for awhile). The response has been overwhelming. It's the most valuable feedback we could have ever asked for though (and frankly, we expected a lot of it...) The frame navigator and the pop up new windows for instance, are things that annoy folks to no end -- duh, right? Well internally, it's an odd 50/50 split -- they are both designed from the start to be user preferences, configurable for each person. We'll get there in time, right now we're focused on measuring reactions to features and design changes. I know the definition of "beta" has changed.. but.. uh... it's beta. ;)
Are we attempting to be a "digg killer?" Not at all. We're attempting to iterate on the concept of social news for a completely different demographic. We're trying to create an honest, fun, interesting portal. Did digg kill slashdot? It's faster and has more daily content, yet people come here for discussion -- Slashdot's strength. We may not be "there" yet, but again, this thing is a brand new project, about 4 months old, and has only been publically accessible for less than two days.
Thankfully, we all have pretty thick skin here. It's been enjoyable talking to folks and seeing what the concerns are. Hopefully we can evolve this thing into the great product we all have in mind. I do appreciate everyone who has taken the time to send us their thoughts by e-mail or blog post. We're actively reading them and responding as much as we can. Let us know what your concerns are, and we'll try to address them (where we can, that is.. we don't like tons of ads just like everyone else.. just the nature of our position right now)
The success or failure of the Netscape brand no longer matters to AOL. They know they'll never see Netscape bring back the billions of dollars AOL spent on it - not that making money was ever the point of buying Netscape anyway. AOL now uses Netscape to play with differnt or new ideas without watering down the AOL brand. In a year Netscape.com will be something else, and the lessons learned from giving users control over content at Netscape.com will be applied to hundreds, if not thousands of other projects in the AOL/TW universe.
in his gra....... err ...... cancel that...
Seriously and ironically, Marc Andreessen IS an investor in Digg
"to a younger audience more interested in Jessica Alba's Bikini or Britney Spears" who the fsck isnt interested in that? at any age?
slashdot troll = you make a compelling argument I do not like the implications of.
I don't know Digg's policy on pulling stories, but I'm pretty sure Time Warner's is a little more strict. Will net neutrality articles get pulled (RoadRunner, Netscape dialup)? How about anti-DRM ones (warner pictures/music/cable, CNN/TBS/TNT/Adult Swim)? I really doubt they'll allow lots of stories that challenge the party line.