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Hollywood Against Jobs' Movie Pricing Plan
Alex Romanelli, Variety writes "Hollywood insiders tell Variety why/how Hollywood is in stalemate with Jobs over movie downloads on iTunes. Jobs wants a flat $9.99 per film download, studios are refusing, insisting upon tiered pricing. On the other side there's a
different, longer, analytical story looking at how H'wood executives are still unsure if Jobs should be considered a friend or foe."
But both styles are now generally recognized as correct. Since english doesn't have the equivalent of an Academie Francaise (yes I know, no accents. Well, screw, high school French teachers of the world), thank goodness, it is possible for local variations in common usage to add to to the lexical and syntactic richness and flexibility of the language. For quite a while now, both the xs' and xs's forms have been taught in beginner and college english, and both are in widespread use.
All the techniques ever used to make men moral have been themselves thoroughly immoral... (Nietzsche)
Jobs is the enemy because he is removing distribution control from the record labels. They seem to care about this as much as they do about profit. Now he wants to do it to the movie industry. They don't understand that one of the reasons iTMS is so popular is that the pricing scheme is so simple. No needing to worry about what price the thing you want to buy is, just $1 a song. They don't realize that whatever hamstrung service they try to use to sell low quality downloads for the same price as the DVD won't catch on.
Or, I'll put it this way for the MPAA, so they might understand: The alternative for most people is NetFlix and a DVD burner.