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Linuxcare Reincarnated as Levanta

ches_grin writes "BusinessWeek is running a nice profile on Levanta, the former dot-com poster child once known as Linuxcare. From the article: 'It's not that Matt Mosman has an easy job. As Linux continues its march deeper into Corporate America's racks and racks of servers, his small Silicon Valley company, Levanta, is one of many trying to help companies install and manage all those servers--a big, complex problem that's not being solved very well right now. Still, Mosman has one thing going for him: He can't do much worse than his predecessors.'"

29 of 71 comments (clear)

  1. First step with the company.. by GonzoTech · · Score: 3, Funny

    ... hiring Martin Taylor for Levanta LIVE!

    --
    "Snatching defeat from the mouth of victory on a daily basis."
  2. but what we all really want to know is... by Anonymous Coward · · Score: 4, Interesting

    ...does Ceren Ercen still work there?!

    1. Re:but what we all really want to know is... by Anonymous Coward · · Score: 5, Funny

      I heard they fired her and replaced her with someone who was actually good looking.

  3. Jesus. by Frosty+Piss · · Score: 4, Insightful

    This happens quite often, and I'm always scratching my head, why would they take a perfictly reasonable and understandable company name and "synergize" it in to something stupid. Case in point, "Linuxcare" changed to "Levanta". I would avoid them based on that stupidity alone.

    --
    If you want news from today, you have to come back tomorrow.
    1. Re:Jesus. by morgan_greywolf · · Score: 4, Insightful
      Well, there's probably a few reasons in this case.

      1. They don't want to get sued by Linus over the use of the 'Linux trademark.
      2. They don't want to get pigeonholed into doing just 'Linux' support. They're probably already doing some level of application support, and they might want to expand into *BSD, OpenSolaris, etc. later.
      3. To a suit, 'Levanta' probably just sounds cooler than 'LinuxCare.' LinuxCare sounds utilitarian, while 'Levanta' sounds like it could be the next acid blocker medication, right along side Nexium, Zantac, Pecid and Tazac.

    2. Re:Jesus. by Anonymous Coward · · Score: 3, Informative

      Levanta (Spanish) = Stand up! (English)

        I'm a spanish spoker (as you can see i don't write englsih well) and i'm wondering why, when english people choose a name for his creations, never check if the name as another significate in other languajes, for example Levanta or, the worst one, "inkulator" than sound in latin as "inculator", that means "ass fucker"

        BTW:

          "no se me levanta", spanish phrase that means .... "i have no erections" xDDDDD

    3. Re:Jesus. by Syberghost · · Score: 3, Insightful

      Because "Linuxcare" is mentally associated with suckage and failure, and the "Hi! I know we went out of business, but we're back, PLEASE hire us!" sales pitch wasn't working out.

      I'm not saying it's right to associate them with that, it's not entirely their fault they fell apart, but that's a perception that many hold regarding them. The name needed to change.

    4. Re:Jesus. by morgan_greywolf · · Score: 3, Insightful
      Anecdotal evidence to support this assertion is my own business. It languished on the edge of bankruptcy while trying to "sell" free software and services. I was never able to get anyone interested in free software. However, as soon as I removed the free software references from my website and started pitching Microsoft centric solutions two things happened.

      As if it mattered whether or not it was a Microsoft-centric approach.

      Most customers don't actually care as much what the solution consists of -- Microsoft, Open Source, "Free" Software, whatever -- what they want are the following:

      1. It solves the problem. It does what the customer needs it to do, meeting all of the customer's functionality requirements.
      2. Performance is adequate for the task at hand. Performance isn't top of the list for most customers, but they also don't want to spend too much time waiting on the system, either.
      3. The system has good usability and minimizes the cost of training.
      4. Compatbility with the customer's existing systems and infrastructure. If it doesn't work with what they've already got, they won't touch it.
      5. The solution comes with good support for every aspect of the system. If they can't get it fixed by someone other than you, the solution is useless to them.
      6. The cost to install and maintain the system is within their budget. If they can't afford it, they just won't do it.
      7. The consultant designing or implementing the system demonstrates that he or she is knowledgeable and has good business communication skills. The consultant needs to understand the customer's project, budget, and business requirements on a deep level.


        If you have these things covered, it won't matter to the vast majority of customers what vendor(s) you use. Linux, Windows, Mac, whatever -- as long as it does what the customer needs and fits the above criteria, customers will flock to your solutions and pay you well.
    5. Re:Jesus. by Anonymous Coward · · Score: 2, Funny
      I'm always scratching my head, why would they take a perfictly reasonable and understandable company name and "synergize" it in to something stupid.

      New-age marketing is all about obfuscation and suggestion. A name should not confer facts - it just stimulate feelings that are reinforced by underlying suggestions in ads.

      "I took a couple of Levanta ('cause I asked my doctor if I needed it), this morning. Then I called my broker at Levanta. After that, I read a letter from my HMO, Levanta and a bill form my cell provider Levanta. The I got into my shiny 2006 Levanta 480ZX and drove to the new housing development in Levanta, to the home of my hip new multi-racial girlfriend Levanta who lives on Levanta Avenue. There we downloaded and listened to 'trax' from the latest one-hit wonders, Levanta."

      ---

      For years this re-naming of companies and products (to remove any suggestion of what they are), the last syllable of which is usually the feel-good "a", has been making me puke.

    6. Re:Jesus. by FooAtWFU · · Score: 2, Interesting

      What on Earth is wrong with naming a company something like "Stand Up!"? That's the sort of thing a marketer loves in a name- something motiviational and cool-sounding at the same time. Stand up, rise to the challenges, yaddayaddayadda....

      --
      The World Wide Web is dying. Soon, we shall have only the Internet.
    7. Re:Jesus. by DaveV1.0 · · Score: 2, Insightful
      You are right in that it should work like that. If only it worked that way in the real world. What I have seen is:
      1. Many small businesses (SBs) start off using Microsoft-centric solutions because that is what comes installed on the computers they bought from (insert vendor here). It is real easy to get a turn key business computer, complete with MS Office, Project, Quickbooks, etc installed and ready to go.
      2. "No one has ever been fired for going with Microsoft."
      3. Most managers and SBs don't like change.
      4. Most managers and SBs don't like things they have never heard of.
      5. Managers and SBs believe "You get what you pay for."
      6. Managers and SBs want a person or company behind a product. They want someone they can turn to when they have questions and need help. They don't see that in the FLOSS community.

      The last one is the major stumbling block in a number of cases. After all, what do they do when you go away? In their minds, it is a custom solution and they don't have anyone to call but you. It can be a standard LAMP project that many people can work on easily, but, who do they call for Linux if it is not Redhat or Novell? What is the 800 number for Apache? How many MySQL certified DBAs are there? Who certifies PHP developers, or Perl developers, or what ever?

      That is what the SB owners and managers care about. In business, it is about covering your own ass first and saving money second.

      After all, what good does it do to save a company US$10,000.00 only to be fired when a problem develops?
      --
      There is no "-1 offended" or "-1 you don't agree with me" mod options for a reason.
  4. Lowest price for Levanta! by gEvil+(beta) · · Score: 4, Funny

    Don't let Levanta's nondescript, prescription drug-sounding name fool you

    Glad I'm not the only one who immediately thought I'd be getting spams saying: L3van7a at l0w lovv pr1ce5

    --
    This guy's the limit!
    1. Re:Lowest price for Levanta! by dubmun · · Score: 2, Funny

      Your comment has just caused us all to experience complete and total spam filter failure. Noooooooooooo!

      --
      (end of post)
  5. My doctor said Levanta by drewzhrodague · · Score: 3, Informative

    I understand, from one of the developers of Linuxcare, that the company was managed poorly, chose silly routes for their services, and were probably a little ahead of their time. Let's hope they make this work.

    --
    Zhrodague.net - I do projects and stuff too.
  6. It's a good name by Bullfish · · Score: 3, Funny

    As the name is close enough to Levitra, with some clever marketing people will believe the company can keep your computer up.

    1. Re:It's a good name by gEvil+(beta) · · Score: 5, Funny

      Please contact your sysadmin if your computer stays up for longer than 48 hours.

      --
      This guy's the limit!
  7. Interesting idea by ThinkingInBinary · · Score: 3, Informative

    I've seen Levanta's ads in Linux Journal before. Besides the silly name, it sounds like a pretty interesting premise--remote administration, deployment, and management of servers. I don't know how well it actually works, or how painful the integration with the managed servers is, but it certainly sounds cool.

  8. How it works by ThinkingInBinary · · Score: 4, Interesting

    For those who, like me, are wondering about how the Levanta Intrepid (the actual box) can remotely manage servers with such "precision"... I looked it up on their website.

    Basically, all of the servers that are managed by the Intrepid are set up to network boot, and use network disks. So the Intrepid controls the kernel they boot with and their filesystems. This gives it the ability to install or uninstall software behind-the-scenes, as well as make byte-level backups of servers and transition them to other machines (simply by switching around which server boots to which disk).

    To me, at least, this seems quite clever.

  9. "Levanta" is Portuguese by mangu · · Score: 2, Informative

    "Levanta" means "rise" in Portuguese, in the third person present tense. The infinitive is "levantar".

    1. Re:"Levanta" is Portuguese by Moby+Cock · · Score: 2, Insightful

      If his company was based in Sao Paulo or Lisbon that'd be great, but in San Jose nobody is going to get it.

    2. Re:"Levanta" is Portuguese by Phaid · · Score: 2, Interesting

      I'll name my US-based Linux company "Rise". Or "Elevate". Or just go for broke and name it "Superlative". Because those all obviously indicate that it is a Linux support company, unlike "Linuxcare", the meaning of which I can't even begin to fathom.

  10. Someone please refresh our memories by Anonymous Coward · · Score: 4, Informative
    LinuxCare had a very colorful history, with VCs installing people with known fraud backgrounds as CXO level execs only to later have him sexaully assault guys working there (where further digging revealed that they had been accused of this in the past) and contributing greatly to the company's death due to calling in of favors he owed other companies. I hear they made some of their employees use Windows software (requiring a second computer) as one of those deals


    If LinuxCare left any mark on the world, tt's a poster child of bad-behavior of VCs and the importance of founders keeping in control when negotiating with them.


    Someone with a clearer memory than me, and hopefully references, please fill in the details.

  11. Here's what Levanta does by Anonymous Coward · · Score: 2, Informative

    On the downloads page on the Levanta Web site, you can find a flash demo that gives a high-level idea of what Levanta's product does. If you enter in your name and some contact info, you can download a white paper that describes the technology. It's pretty cool stuff.

  12. This is not an endorsement by anothy · · Score: 2, Interesting
    this is about the stupidest thing i've heard out of a business-oriented rag in a while:
    Still, Mosman has one thing going for him: He can't do much worse than his predecessors.
    that's not anything "going for him". first of all, sure he can. don't challenge the universe like that; it doesn't like it. it likes to prove you wrong. further, the fact that someone else did miserably doesn't make you any likely at all to do well. even worse, in a smallish niche market (3rd-party linux support), high-profile failures are a significant detriment.
    doing better than an unmitigated disaster does not make you successful.
    --

    i speak for myself and those who like what i say.
  13. Re:"Levanta" is Argentine spanish by ericlondaits · · Score: 2, Informative

    In Argentina we ask "Levanta?" when we want to know if a system/computer/program etc is booting up alright.

    --
    As a Slashdot discussion grows longer, the probability of an analogy involving cars approaches one.
  14. I used to work for LinuxCare... by ezrec · · Score: 4, Interesting

    I used to work for LinuxCare, from January 2000 to Sept 2003. I have to say, to was a wild ride. At the 'LinuxCare' phase, I mostly did contract work to write Linux device drivers for 3rd parties. (Including some absolutely evil stuff like a C++ stub for kernel modules, and a 'look like NT' wrapper for a MPEG encoder kernel module.) In early 2000, we moved into our 'new' offices (we took up the entire basement of the huge converted warehouse building we were in), and had 'The Worlds Ugliest Mural' done by a local graffiti artist. The entire floor was carpeded with the LinuxCare 'X' logo. Yes, custom logo carpet. Around 2001, the support business collapsed. The Founders left, except for Art, but we picked up a new CEO, some really smart IBM guys, and started working on what was to be the Levanta project. Originally targeted for IBM z/390 mainframes, it used the z/VM operating system to provide multiple 'on-demand' Linux-on-390 'partitions'. (z/VM is the mainframe equivalent to VMWare, but 20 years old !) Akmal Khan came on board after Levanta was in full swing, and immediately took a dislike to the the distributed nature of our development group. There was Pittsburgh, doing the primary backend database; Ottawa was doing the web GUI and z/VM interface; Las Vegas handled the web infrastructure; project management in Atlanta; and San Francisco was sales and marketing. Except for SF and Ottawa, most sites telecommuted, so no 'office overhead' for those areas. It became apparent pretty quickly that Akmal was the micromanaging type. By spring 2003, A.K. had collected his own group of technical people (very good ones, by the way) in SF, diverted all development of 'Levanta-on-Intel' to SF, and started making it pretty clear to the managers that all sites except SF would be going away. That fall of 2003, the axe arrived for Ottawa, and I walked away from Levanta and the political mess that had developed. I'm glad to have worked for LinuxCare, and had a ton-of-fun working on Levanta-on-z/390.

    1. Re:I used to work for LinuxCare... by ezrec · · Score: 3, Informative

      (Dang, I'm so used to Wiki...)

      I used to work for LinuxCare, from January 2000 to Sept 2003. I have to say, to was a wild ride.

      At the 'LinuxCare' phase, I mostly did contract work to write Linux device drivers for 3rd parties. (Including some absolutely evil stuff like a C++ stub for kernel modules, and a 'look like NT' wrapper for a MPEG encoder kernel module.)

      In early 2000, we moved into our 'new' offices (we took up the entire basement of the huge converted warehouse building we were in), and had 'The Worlds Ugliest Mural' done by a local graffiti artist. The entire floor was carpeded with the LinuxCare 'X' logo. Yes, custom logo carpet.

      Around 2001, the support business collapsed. The Founders left, except for Art, but we picked up a new CEO, some really smart IBM guys, and started working on what was to be the Levanta project. Originally targeted for IBM z/390 mainframes, it used the z/VM operating system to provide multiple 'on-demand' Linux-on-390 'partitions'. (z/VM is the mainframe equivalent to VMWare, but 20 years old !)

      Akmal Khan came on board after Levanta was in full swing, and immediately took a dislike to the the distributed nature of our development group. There was Pittsburgh, doing the primary backend database; Ottawa was doing the web GUI and z/VM interface; Las Vegas handled the web infrastructure; project management in Atlanta; and San Francisco was sales and marketing. Except for SF and Ottawa, most sites telecommuted, so no 'office overhead' for those areas.

      It became apparent pretty quickly that Akmal was the micromanaging type. By spring 2003, A.K. had collected his own group of technical people (very good ones, by the way) in SF, diverted all development of 'Levanta-on-Intel' to SF, and started making it pretty clear to the managers that all sites except SF would be going away.

      That fall of 2003, the axe arrived for Ottawa, and I walked away from Levanta and the political mess that had developed.

      I'm glad to have worked for LinuxCare, and had a ton-of-fun working on Levanta-on-z/390.

    2. Re:I used to work for LinuxCare... by pernicious · · Score: 2, Informative
      I currently work for Levanta and overlapped with you for part of the time you were there. I know who you are but I won't reveal your identity.

      Perhaps, because I am a current employee, my perspective is more skewed, but my recollections of the chain of events is different from yours.

      Avery Lyford was hired as CEO in September of 2001. He hired Art Olbert from IBM in October and Akmal Khan from SGI in January of 2002.

      Art started the original Linuxcare product that was later code-named "Odin" using the people left over from the previous Linuxcare incarnation. The project had some major flaws in both the architecture and the implementation.

      AK and another ex-SGI engineer, Nate Stahl, architected a new filesystem which later became MAPFS (and was Open-Sourced) which became the core of what is currently Levanta.

      You are right that AK made no bones about disliking the distributed nature of the development group as he is a firm believer in centralized development teams for core work. To his credit, he was open and honest about that (as you have noted) and started to put the necessary skills together in SF. He hired Adam Fineberg, who later replaced him as VP of Engineering, and quickly put together a team to architect and implement what was codenamed the Freya project from scratch.

      AK was the principal architect of the Freya project and he himself coded the initial object framework. I would describe him as a "hands-on" technical leader rather than a "micro-manager" as you do. He had little love for the zVM project and was more interested in implementing Levanta on the x86 architecture. The first release of Freya, however, was made on the existing zVM machines in order to not abandon the customers who were already running Odin. Freya was implemented from conception to release in about 7 months - an incredible achievement for code written on a blank sheet of paper. I would also note that since then, no project at Levanta has taken more than 6 months to implement - including the Intrepid hardware appliance. The article did not mention that AK was also the architect for the Intrepid appliance.

      I can understand the misgivings that those of you who were on the service end of the axe might feel. Having been there myself in the past, I can sympathize fully. In retrospect, the actions taken were probably the right ones and saved Levanta from ceasing to exist.

      Matt Mossman joined in January of 2005 to take the helm of Levanta from AK who had been the acting CEO until then after Avery was axed. Matt brings a history of Funding and merger experience from Oracle and some VC company (I forget the name) where he was a partner. He is exactly the skills we need at Levanta to take us to the next level - if not to IPO, then to a profitable acquisition.

  15. If you experience... by d_p · · Score: 3, Funny

    ...an erection lasting longer than four hours, stop taking Levanta.