Jakob Nielsen on Design, RSS, Email, and Blogs

Carl Bialik from WSJ writes "Jakob Nielsen took some time to chat with the Wall Street Journal's Lee Gomes about RSS, email newsletters, web design and blogs. When asked whether blogs must maintain a 'conversation' with readers, Nielsen says, 'That will work only for the people who are most fanatic, who are engaged so much that they will go and check out these blogs all the time. There are definitely some people who do that -- they are a small fraction. A much larger part of the population is not into that so much. The Internet is not that important to them. It's a support tool for them. Bloggers tend to be all one extreme edge. It's really dangerous to design for a technical elite. We have to design for a broad majority of users.'"

Comments

Email newsletters better than feeds?

[ThinkingInBinary]

Nielsen says in this article that he prefers email newsletters to news feeds because "the email newsletter comes to you; it arrives in your in box, and becomes part of the one place you go to get information. That's the great strength." This is an interesting idea, but I don't think he realizes that it doesn't scale. Sure, a couple newsletters would work fine, but a few years back, I was subscribed to so many newsletters that I started filtering them into folders and essentially treating them just like feeds.

What I prefer to newsletters is user-requested content, where you can say "Send me an email when you write a new blog post/article/whatever about $SUBJECT". I'm not usually interested in everything a site has to offer, but if they're willing to pick out the things I would be interested in, I'm much more likely to want to see it.