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Google Launches Cost Per Action AdSense

Posted by ryuzaki0 on from the tweaking-and-peaking dept.

rustybrick writes "Google has launched an invite only test of CPA (cost per action) AdSense ads. So instead of getting paid per click or per impression, you now can get paid for an action, such as a sale or lead referral."

1 of 147 comments (clear)

  1. Advertiser Fraud by numbsafari · · Score: 5, Interesting

    I worked for a company back when no one cared about making money and we were looking at building something similar. One of the chief concerns we had at the time was how to prevent fraud on the part of the advertisers: ie, if a user clicks through and ultimately makes a purchase, did the advertiser properly track that and then report it back?

    There are a couple of ways publishers can also loose out: for instance, if a user clicks through but doesn't make a purchase only to return to the advertiser's site the next day or week and make the purchase, will the publisher be compensated appropriately?

    This is definitely a great opportunity for publishers and advertisers by increasing quality over quantity. However, there are a lot of potential pitfalls for the publisher.

    Will google be able to properly intermediate? or will they tend to side with their big advertisers when issues/complaints arise?