Google Video Runs Ads & Shares the Profits
god4twenty writes "Google announced yesterday that they are testing ads on videos on the Google Video service, matching capabilities that other video services have had for a while. Up to now, Google Video uploaders could make their video available either for a fee or for free. The new ad-laced videos are available on Google Video's "free today" section. The new ads appear as banners above the video.
When the test concludes, Google plans to run auctions where advertisers bid to have their ads displayed on each video. The ad revenue will be split with the video owner. " Time for me to start collecting phat bank from the videos I have up there.
When the test concludes, Google plans to run auctions where advertisers bid to have their ads displayed on each video. The ad revenue will be split with the video owner. " Time for me to start collecting phat bank from the videos I have up there.
If you actually watched a video you would have seen that they are not overlayed. They appear above the video and at the end of the video.
http://religiousfreaks.com/You can't possibly be serious. Broadband on-demand video cheaper than traditional broadcasting!?
Not in terms of total cost, but remember, you pay a bill each month to your broadband provider for your service. This is a sunk cost and Google doesn't have to consider this in their costs (as long as we have net neutrality). Also, Google has to pay for their bandwidth usage. I'm sure they have this cost in their equations already though, so it has been factored in. If it's profitable for one user, it's profitable for 40 million.
When that day comes, Google's video servers will burn up faster than an un-recalled PowerBook 5300 running Apache that just got slashdotted.
If Google is doing the ad sponsored video, I'm sure they've crunched the numbers. They're not doing something that loses them money. If they can make money with a couple thousand users, they'll make more money if they have millions. All they have to do is scale. So far they've been great at scaling. They're currently building a 20 acre supercomputer with it's own power plant for cooling (I'm too lazy to post the link but the story was slashdotted earlier). I think they can handle the file serving side of it for sure. File serving is not super compute intensive.
It's already seen overseas. Don't ask me how, but when I was in Japan, girls there could name just about every contestant.
Sure it's seen oversees because it was syndicated oversees to many many countries. But the beauty of this is that you don't need to negotiate a separate contract for each country, you don't need to hire lawyers to setup corporations in each country, etc. Google just hosts it. Anyone in the world can see the same video. Yes, American Idol can afford to syndicate globally, but can your average Joe who's uploading his vlog? I don't think so. Now he doesn't have to do all that stuff, it's just available everywhere.
No Sigs!
Adding
http://video.google.com/sv*
to my addblock filter kills the logos, but does anyone have a rule that kills the text and box too?
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