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Toshiba Subsidizes $200/Unit on New HD Player

Posted by ryuzaki0 on from the making-it-up-in-volume dept.

WestTexasWaltz writes "According to a teardown analysis, Toshiba is losing $200 per unit, of its new HD DVD player, in order to gain some marketshare. Interesting that integrated circuits account for more of the cost than the drive itself. Also, this particular analyst concludes that Blu-ray and HD-DVD will "not be a repeat of VHS vs. Beta" and that a stalemate is the likely outcome."

2 of 222 comments (clear)

  1. Where's the DoJ's Anti-Trust Division? by mosel-saar-ruwer · · Score: 0, Flamebait


    Toshiba is losing $200 per unit, of its new HD DVD player, in order to gain some marketshare.

    I thought it was supposed to be "illegal" to sell a product below cost.

    Or maybe that "law" only applies to Microsoft.

  2. Re:Hundres of dollars of UI by Mark+Maughan · · Score: 0, Flamebait

    My PS2 is my only DVD player. (other than my computers) I know alot of people like that. The new slim PS2 even has progressive DVD output.

    I think you are weird.