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Toshiba Subsidizes $200/Unit on New HD Player

Posted by ryuzaki0 on from the making-it-up-in-volume dept.

WestTexasWaltz writes "According to a teardown analysis, Toshiba is losing $200 per unit, of its new HD DVD player, in order to gain some marketshare. Interesting that integrated circuits account for more of the cost than the drive itself. Also, this particular analyst concludes that Blu-ray and HD-DVD will "not be a repeat of VHS vs. Beta" and that a stalemate is the likely outcome."

2 of 222 comments (clear)

  1. Hm by Anonymous Coward · · Score: 5, Interesting

    So, is the fact that they're massively subsidizing the HD-DVD players a sign of trouble for Toshiba, or like everything else is it only a bad thing when Sony does it?

    Anyway I for one will just sit and wait a few years until Samsung finally gets their way and gets to start making hybrid players that support both HD-DVDs and Blu-Rays. Samsung's said they want to, they're just being held up by consortium politics. I think those consortiums will get a little more lenient once time passes and they realize everyone's still just buying DVDs.

  2. Don't Confuse /.'rs with Videophile Early Adopters by bossvader · · Score: 5, Interesting
    I love the ./'rs that say I wont touch it until this that or the other...and/or I am just happy with Plain ole Upconverted DVDs....

    All that proves is that you are NOT a Videophile and are certainly NOT a Audio/Videophile early adopter. The fact is Stores are having a hard time Keeping the Toshiba HD-DVD's on the shelf. People are buying them, and the price support is is helping that I am sure, the price is not too bad the PQ is awesome and they do a heck of a job upconverting. And us Videophiles DO care about SD vs HD. I can't certainly tell and enjoy the difference in PQ betwee SD and HD on my fine display.