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Toshiba Subsidizes $200/Unit on New HD Player

WestTexasWaltz writes "According to a teardown analysis, Toshiba is losing $200 per unit, of its new HD DVD player, in order to gain some marketshare. Interesting that integrated circuits account for more of the cost than the drive itself. Also, this particular analyst concludes that Blu-ray and HD-DVD will "not be a repeat of VHS vs. Beta" and that a stalemate is the likely outcome."

19 of 222 comments (clear)

  1. Stalemate means consumers LOSE by SaDan · · Score: 3, Insightful

    What a crock. Thanks, but no thanks, I'll just stick with DVDs until Blu-ray loses this battle and the prices come down on HD-DVDs.

    1. Re:Stalemate means consumers LOSE by Akaihiryuu · · Score: 4, Insightful

      I'm not going to touch either for probably a very long time. I'll *consider* a BD or HD-DVD player once the prices come way down and the movies are playable under Linux with entirely free software. If HD-DVD/Blu-Ray continues being the DRM-encumbered mess that it is, they can keep it and their "high definition" movies...I'm perfectly happy with DVD.

  2. All we have to wait for is... by Anonymous Coward · · Score: 3, Insightful

    The cheap china manufacturers coming out with units that play both HD-DVD and BluRay discs... and pick up a player cheap at WalMart (or whathaveyou) for $100.

    It's DVD-R and DVD+R all over again. Only with slightly better picture quality, if you have the right setup.

    1. Re:All we have to wait for is... by Kagura · · Score: 3, Interesting

      Some people don't have the eyes to distinguish between even 800x600 and 1024x768. Even knowing that, it's still weird to me that people can't perceive jaggies while watching DVDs or slightly sub-standard bitrates during fast motion. I was trying to show my dad the difference between HD and normal TV broadcasts, and it just didn't work for him. It's not that one's eyesight is particularly problematic, but rather that some people just don't analyze video quality as much as others, it would seem.

    2. Re:All we have to wait for is... by RzUpAnmsCwrds · · Score: 5, Informative

      Boy, are you misinformed.

      The only difference there is spindle speed, 1.2:1 difference to be exact, DVD+R to DVD-R. The underlying technology and interface are exactly the same beyond that.

      Wrong. There are significant differences in tracking, linking, and error management.

      HD-DVD uses a standard red laser operating at a much lower wavelength of light

      Swing and a miss. Both Bul-ray and HD-DVD use a 405nm blue laser.

      Beyond the cost for a blue laser system, you then have to support two dual chip sets for processing HD-DVDs and Blu-Ray discs because of the completely different DRM standards being used.

      Nope. Both Blu-ray and HD-DVD use AACS.

      And yes, this is hardware decoded in consumer devices so you're talking about quite a cost if you wanted to build custom ASICs to do both in one chipset, in licensing fees alone!

      You clearly don't understand the IC market very well. There are ASICs that handle the vast majority of the needs for a DVD player, including drive servo / spindle control, MPEG2 decoding, multiple different audio formats (MP2/AC3/DTS, often MP3 and WMA as well), video scaling, OSD generation, and, in many cases, even incorporate a microcontroller.

      Extreme integration is very common for a market this size.

  3. region locking and forced content by Speare · · Score: 4, Insightful

    I don't give a rat's ass about HD-DVD or BluRay or any new format... until a player comes out (third-party hacked or not) which overcomes the MPAA's nefarious ideas about region encoding or forced chapters. If you want some market share, grow some balls and deliver a machine that plays the media *I* purchased anytime that *I* want to, without sending a colorectal scan to the governments and corporations of the world. And while you're at it, make false advertising phrases like "Own it on HD-DVD today!" completely off limits.

    --
    [ .sig file not found ]
  4. Blu-Ray vs HD-DVD, the winner is... by b1t+r0t · · Score: 5, Insightful

    I predict the winner will be... DVD!

    --

    --
    "Open source is good." - Steve Jobs
    "Open source is evil." - Microsoft
  5. Linux by NutscrapeSucks · · Score: 4, Funny

    I'm suprised that Slashdot hasn't mentioned that these machines use RedHat Linux. Yes, people complain about the boot-up time.

    Since it's a standard Pentium 4 PC design, it seems pretty obvious that the player software will be "liberated" eventually.

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  6. Hm by Anonymous Coward · · Score: 5, Interesting

    So, is the fact that they're massively subsidizing the HD-DVD players a sign of trouble for Toshiba, or like everything else is it only a bad thing when Sony does it?

    Anyway I for one will just sit and wait a few years until Samsung finally gets their way and gets to start making hybrid players that support both HD-DVDs and Blu-Rays. Samsung's said they want to, they're just being held up by consortium politics. I think those consortiums will get a little more lenient once time passes and they realize everyone's still just buying DVDs.

  7. Re:Where's the DoJ's Anti-Trust Division? by Otter · · Score: 4, Informative

    It "is", under certain circumstances (overseas dumping, or abuse of a moonoply position), not in general. People here may tell you otherwise, but that's because they're "idiots".

  8. Selling below cost may not be "dumping" by xswl0931 · · Score: 3, Interesting

    http://en.wikipedia.org/wiki/Dumping_(pricing_poli cy) It's only illegal if they are selling for a substantially lower price in foreign markets compared to domestic markets. So in Japan, if they sold it for $2000 (US), then it would be dumping. Otherwise, all free products would be illegal.

  9. HD-DVD Target Demographic...Is Where? by Anonymous Coward · · Score: 3, Interesting

    The only places HD-DVD are even mentioned anymore are Xbox 360 sites and a few tech sites like this one trying to generate hits in portraying some sort of 'format battle' with BluRay.

    The battle was fought last year. HD-DVD lost badly. The studios have rallied around BluRay. As 1080p TVs fall into the sub-1000 dollar range over the next year there will be a battle between people sticking with the old DVD format. And then life will move on with BluRay until the next standard comes about a few years later.

  10. Re:Pick A Winner by AuMatar · · Score: 3, Insightful

    It would be against Best Buys best interest. They can stock both players, and some people will buy both. Then they can make more money later selling combo versions to the same people.

    Blockbuster and Netflix have an interest in seeing one win, but thats because they don't sell hardware, so they only get the negatives of dual inventory, not the profits.

    --
    I still have more fans than freaks. WTF is wrong with you people?
  11. Re:Anyone planning on buying HD-DVD or Bluray? by JordanL · · Score: 4, Insightful

    I'll have a Blu-ray by proxy, as I'll pick up a PS3.

  12. What argument is there against a Blu-Ray win? by SuperKendall · · Score: 4, Interesting

    What I have not seen so far is any kind of convincing argument that explains why the combination of a Blu-Ray drive in every PS3 along with higher capacities does not mean pretty much an automatic win for Blu-Ray.

    Yes the PS3 is expensive. Put that aside for a second, does anyone doubt that millions will sell in the US alone within months of the launch? That then in turn is a few million consumers that will be able to play Blu-Ray media, and you know Sony is not going to pass up a chance to push Blu-Ray along with the PS3 including some Blu-Ray media in the PS3 box.

    Contrast that against the still very expensive Toshiba player, and less than thirty HD titles. How long will it take to even get 100k units sold?

    Studios would seem to agree with this assesment as there are more studios backing Blu-Ray than HD-DVD.

    On the computer front for storage alone, why would you buy an HD-DVD burner when Blu-Ray discs hold more data, and the blank discs themselves seem to be cheaper (in a Slashdot study of Japanese HD media a few months back the HD-DVD 20GB media was more expensive than Blu-Ray 25GB media).

    I can't see personally how the situation looks anything like a stalemate. It looks like a rout in the making. Would HD-DVD even be around if Microsoft was not still backing it? And would HD-DVD even still be pushed by Microsfot if it was not for HD-DVD using Microsofts own menuing system for movies (for which they would of course collect licencing fees), not to mention Blu-Ray using a menuing system based on a form of Java? Microsoft seems to be backing HD-DVD more out of hubris than anything else.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:What argument is there against a Blu-Ray win? by MHolmesIV · · Score: 3, Insightful

      I don't think 100K units is even remotely a problem.
      If you'll look at the released Blu-ray movies, you'll note that somehow they mostly have fewer features on them than their supposedly smaller DVD counterparts. The released HDDVD's on the other hand, all have at least the same amount, and some of them have movie length added features.

      How could this be? with Blu-ray's huge storage advantage? For that, you need to look closer at what they've actually managed to ship.
      Shipping: HDDVD - 30GB dual layer discs. VC1 and H.264 encoded movies (at about 18Mb). Leaving about 10-15GB free for added features.
      Shipping: Blu-Ray - 25GB single layer discs (They _still_ can't replicate dual layer discs with any meaningful yields) with Mpeg2 encoded movies (at about 25Mb). Leaving only 2-3GB free for specials.

      Even aside from their lackluster video quality inherent in high bandwidth MPEG2, and that Sony has told studios not to use BD-J until at least next year, and that the Samsung player states clearly in it's manual that it cannot play dual layer discs, some people still continue to insist that somehow blu-ray is a better format.

      When you compare it to titles that have embedded video special features, something blu-ray can't do at all. And picture quality that just can't be beat by Mpeg2, you can see why the format hasn't died, even with less support currently (it'll come). Of course, it can't hurt that the studios are getting huge amounts of support and help from Microsoft and Toshiba, while Sony, being Sony is giving them the usual cold shoulder.

  13. Toshiba has decided to Win the War by WillAffleckUW · · Score: 3, Insightful

    While Sony, by cramming a $500 to $600 PS3 down our throats, has decided to lose the war.

    It's that simple.

    Look, the major revenue is not the players themselves - it's the licenses for the patents from the manufacturers, the license fees from the people cranking out the discs (HD-DVD or Blu-Ray), the license fees from the music, the movies, the motion ...

    You get the drift.

    You can either play to win - or you can lose and look good doing so.

    --
    -- Tigger warning: This post may contain tiggers! --
  14. Don't Confuse /.'rs with Videophile Early Adopters by bossvader · · Score: 5, Interesting
    I love the ./'rs that say I wont touch it until this that or the other...and/or I am just happy with Plain ole Upconverted DVDs....

    All that proves is that you are NOT a Videophile and are certainly NOT a Audio/Videophile early adopter. The fact is Stores are having a hard time Keeping the Toshiba HD-DVD's on the shelf. People are buying them, and the price support is is helping that I am sure, the price is not too bad the PQ is awesome and they do a heck of a job upconverting. And us Videophiles DO care about SD vs HD. I can't certainly tell and enjoy the difference in PQ betwee SD and HD on my fine display.

  15. Wait and See by rbrander · · Score: 4, Insightful

    My decision was already made the other day, courtesy of Slashdot's story on the first 3 Blu-Ray offerings, of which "50 First Dates" was given as the reason to go HD and see Adam Sandler's every pore. Clearly, these people are not SERIOUS about selling to any but the most fanatic Early Adopters.

    I can wait. Specifically, I can wait until they issue "Apocalypse Now" and other cinematographer's triumphs in 1080p and you can get a large 1080p TV and a player for it (that either plays the winning format, or both formats if the War is protracted) for a total under $1500.

    With DVDs, I note that one can currently get computers (MythTV, etc) that will ignore all the playing restrictions. Here's my "horror" story on that.

    I have a nice Pioneer DVR/DVD player (520H) that never met a DRM instruction it didn't obey slavishly. Not only will it not so much as record from a protected video tape, or tape made from DVD (that THAT, analogue hole) but it won't FFWD during the FBI warning or any of the corporate logos, or *ADS* if they choose to put that rule on their disc. The screen shows "That Operation is Forbidden by This Disc" when you hit the remote button repeatedly while waiting some minutes for your movie to actually start.

    The other day, I popped in a disk while some news was on, and it started loading. Just at that moment, major breaking news hit the TV channel...and the DVD screen started showing the FBI warning. Frantically, I hit the STOP, then the EJECT buttons on the remote. But no, even those just got "That Operation is Forbidden By This Disc". Nothing could make it stop showing the FBI Warning and go back to the TV feed.

    On discs with trailers and ads you can't skip, I've learned to pop in the disc and walk away from the TV for several minutes, because I get so mad if I stay. It's so great to put DVDs in my computer upstairs, where Kaffiene cheerfully skips all that crap and goes right to the movie I paid for, when I hit "go to Menu".

    Maybe the computer world will defeat the DRM on an HD disk enough so that I can be the one to say what the computer is forbidden and allowed to do; that would make me opt in to this new technology, too.

    But for a couple of years, I'm just going to wait and see. See DVDs. With a Linux media-computer that puts me in charge of my own damn living room.