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RL T-Shirt Store Opens Branch in Second Life

Posted by ryuzaki0 on from the get-your-red-hot-shirts dept.

ches_grin writes "The (very real) t-shirt maker American Apparel has opened a virtual store in Second Life, becoming the first major retailer to set up shop in the SL universe. Though items cost only $1, the company hopes to bolster real life sales. Article includes some screenshots of the store and clothes." From the article: "The amount of money American Apparel has made so far on Second Life is probably not as much as they would make in a day at a single store ... But the idea meshes existing Korean online game models in which players can buy accessories for their avatars in micro-transactions, with the idea of the social Web--an online, virtual community. American Apparel's store suggests a new form of videogaming only starting to be explored in the U.S."

5 of 55 comments (clear)

  1. Made in the USA? by Golias · · Score: 3, Funny

    So, are these virtual T-Shirts created by American gamers on their payroll, or in East Asian sweatshops?

    --

    Information wants to be anthropomorphized.

    1. Re:Made in the USA? by Anonymous Coward · · Score: 1, Funny

      The cost of living might be a lot lower in the virtual third world.

  2. Lots of opportunity... by subl33t · · Score: 5, Funny

    ...for Fredricks of Hollywood. There are a million overweight males in basements looking to kit out their hot online female personas.

  3. Shoplifting? by neonprimetime · · Score: 2, Funny

    Purchasers can outfit their online avatars with digital renderings of slim-cut T's and dresses modeled after real-life merchandise.

    So is their going to be a way for real-life shoplifting to occur too? If so ... I'm in! Otherwise, there's no way I'm paying real $$ to outfit an avatar.

  4. Re:doomed for failure by elrous0 · · Score: 2, Funny
    the only person there is some linden who appears to be trapped in the floor.

    That's odd. Usually Lindens just have their heads trapped up their asses.

    -Eric

    --
    SJW: Someone who has run out of real oppression, and has to fake it.