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RL T-Shirt Store Opens Branch in Second Life

Posted by ryuzaki0 on from the get-your-red-hot-shirts dept.

ches_grin writes "The (very real) t-shirt maker American Apparel has opened a virtual store in Second Life, becoming the first major retailer to set up shop in the SL universe. Though items cost only $1, the company hopes to bolster real life sales. Article includes some screenshots of the store and clothes." From the article: "The amount of money American Apparel has made so far on Second Life is probably not as much as they would make in a day at a single store ... But the idea meshes existing Korean online game models in which players can buy accessories for their avatars in micro-transactions, with the idea of the social Web--an online, virtual community. American Apparel's store suggests a new form of videogaming only starting to be explored in the U.S."

3 of 55 comments (clear)

  1. Re:Made in the USA? by Otter · · Score: 3, Informative
    American Apparel's two big selling points are:
    • American-made, non-sweatshop products
    • A creepy pervert owner and creepy, sleazy advertising
    So ... err, I forgot what point I was going to make.
    --
    What I'm listening to now on Pandora...
  2. Re:What's the appeal of Second Life? by vadim_t · · Score: 2, Informative

    It's sort of IRC with graphics. Only you get to an avatar and to build stuff.

    You want to be tiny, huge, furry or a robot? No problem. Want to live in a huge medieval castle, or a futuristic home? Can be done. There are games, gambling, damage enabled zones where you can use weapons and kill people, lots of places where to hang around, and a world that would take months to fully explore and keeps growing.

    You can use it as a platform too. For example, there's an artificial life simulation somewhere, with an energy cycle, plants that grow and reproduce, etc. If you wanted to code that yourself you'd need a graphics engine and such, and SL already provides it.

    Of course, some people will find it completely pointless, and some really fun.

  3. Re:What's the appeal of Second Life? by spyrochaete · · Score: 2, Informative

    I love the idea of Second Life but I hate the implementation. I have a fairly beefy PC but the game runs like ass unless I kill the draw distance. There are menus upon menus upon menus that I just can't find my way around. The lag is so bad sometimes that I don't move for seconds after I press a key.

    I much prefer There, not that I play these pseudogames any more. SL is the winner in content but There is superior in accessibility.