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RL T-Shirt Store Opens Branch in Second Life

Posted by ryuzaki0 on from the get-your-red-hot-shirts dept.

ches_grin writes "The (very real) t-shirt maker American Apparel has opened a virtual store in Second Life, becoming the first major retailer to set up shop in the SL universe. Though items cost only $1, the company hopes to bolster real life sales. Article includes some screenshots of the store and clothes." From the article: "The amount of money American Apparel has made so far on Second Life is probably not as much as they would make in a day at a single store ... But the idea meshes existing Korean online game models in which players can buy accessories for their avatars in micro-transactions, with the idea of the social Web--an online, virtual community. American Apparel's store suggests a new form of videogaming only starting to be explored in the U.S."

2 of 55 comments (clear)

  1. Next... by DaSenator · · Score: 3, Interesting

    ...we're going to see Abercrombie. Now your 'hard earned' Linden Dollars can be used to buy a $25 not real t-shirt, instead of a $50 real t-shirt!

    I for one welcome our new virtual overpriced fashion masters.

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  2. Can you do it yourself? by Rob+T+Firefly · · Score: 3, Interesting

    I don't know much about SL, but I have heard that people have an unprecedented amount of freedom to create their own items. Does this extend to player-created clothing? If so, how long until someone bootlegs the $1 t-shirt for 50 cents, or even better, for free?

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