PSP Ad Draws Charges of Racism

Lord Kano writes "The Guardian Unlimited is reporting that a new Sony ad for the upcoming white PSP has caused an uproar because of claims that it carries racist overtones. The ad depicts a white woman, clad all in white, grabbing the face of a black model in a dominating pose." From the article: "It's questionable whether the world is ready to explore themes of race and domination in the context of a videogame console ad. Although not as wilfully controversial as Benetton's infamous 'United Colours' campaign, many viewers will be unwilling or unable to decode the imagery until it becomes about two different colours of plastic." What do you think about this latest in a long line of PSP ads of questionable taste?

Comments

You think this is bad?

[Red Samurai]

Have a look at Nintendo's work: http://www.ctrlaltdel-online.com/images/news/ds_ad .jpg
Seriously though, I think Tim's article on the whole issue covered this pretty well (currently on the front page of CAD).

Re:Great marketing tactic

[mgblst]

I had no idea either. I was too busy oppressing the black man, and getting my KKK outfit from the cleaners. Now I can really oppress the black man, by buying a white psp. What you gonna do now, nigga!

Re:One ad of three

[Rayonic]

Even without racism, the ads have too much violence and aggression.

They should put out one final ad where the two models kiss and make up.