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PSP Ad Draws Charges of Racism

Lord Kano writes "The Guardian Unlimited is reporting that a new Sony ad for the upcoming white PSP has caused an uproar because of claims that it carries racist overtones. The ad depicts a white woman, clad all in white, grabbing the face of a black model in a dominating pose." From the article: "It's questionable whether the world is ready to explore themes of race and domination in the context of a videogame console ad. Although not as wilfully controversial as Benetton's infamous 'United Colours' campaign, many viewers will be unwilling or unable to decode the imagery until it becomes about two different colours of plastic." What do you think about this latest in a long line of PSP ads of questionable taste?

3 of 537 comments (clear)

  1. Re:Yep, Racist America by Manip · · Score: 5, Insightful

    What the heck are you going on about?! ...

    The ad isn't racist, nor are the people looking at it. The ONLY people that seem to be racist are the hyper-sensitive Americans looking at the ad and applying their own screwed up values to it.

    The above comment is a perfect example of that.

  2. Re:Yep, Racist America by Alexandra+Erenhart · · Score: 5, Insightful

    I agree. If you think about racism, you'll find the ad. racist. If you don't give a damn about skin color, the ad is just the representation of PSP colors.

  3. Re:Yep, Racist America by Kunta+Kinte · · Score: 5, Insightful
    I agree. If you think about racism, you'll find the ad. racist. If you don't give a damn about skin color, the ad is just the representation of PSP colors.

    I believe you are correct, but I don't agree with what you were getting at.

    I lot of people have to think about racism, whether they want to or not. So they are going to be more sensitive about stuff like that. If you live your life in a place where there is no, or little racism. The ad probably won't offend you.

    But if racism is something you have to deal with on occasion, then you will be on your guard, and sometimes over react.

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