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ABC Wants DVR Fast Forwarding Disabled
Anonymous CE Worker writes "The television network ABC is looking to develop technology that would disable the fast-forward button on DVRs, and allow commercials to run as intended on their channel." From the article: "Some research executives — even at networks with sales departments that acted differently — had argued before the upfront that ads viewed in fast-forward mode generated value for advertisers, since consumers were at least partly exposed to their messages. But Shaw said ABC was only interested in finding a way to receive compensation for un-skipped ads."
Free media is going to eat their lunch.
It really isn't. Until "free media" can crank out something as slickly produced and consistently popular as, say, Friends or Family Guy, it ain't gonna happen.
At least you didn't mention M$...
By summer it was all gone...now shesmovedon. --