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CEO Calls For AOL Paradigm Shift

Posted by ryuzaki0 on from the johnsmith12102343823-email-address-still-available dept.

An anonymous reader writes "The New York Times is reporting that Jonathan Miller, AOL's chief executive, is calling for the effective dismantling of marketing for their dialup service. In a new plan to be presented to the Time Warner board in a couple of weeks, Miller outlines a new direction for AOL which moves towards using advertising as the main source of revenue while offering most everything they have (software, AOL.com email addresses, etc) for free."

1 of 149 comments (clear)

  1. Paradigm Shift? by Dryanta · · Score: 5, Insightful

    More like refocusing on what actually makes AOL profitable. We knew this was coming when we saw AOL ad-words on superbowl commercials, and REALLY knew it was coming with the 10% Google aquisition. Can you really blame them for no longer competing in the sub $25/month dialup when FIMUX and muni wi-fi networks easily bring in close to 2X that per month for broadband after taking out TCO?