Sony Pulls Controversial PSP Ad, Issues Apology

Posted by ryuzaki0 on Wednesday July 12, 2006 @05:33AM from the needs-a-new-ad-agency dept.

xenongamer writes "Sony has finally stepped up and pulled the racially controversial PSP ads out of the Netherlands. 'We... recognize that people have a wide variety of perceptions about such imagery and we wish to apologize to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries,' said Sony in a statement."

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Re:Goddammit by LocalH · 2006-07-12 05:46 · Score: 5, Informative

It wasn't racist at all. Here's why:

Sony had three ads - one where a white woman was holding a black woman by the chin, one wherre the black woman was overpowering the white one, and one that looked more neutral. Of course, everyone screamed "racist", spread the news about the first one, but not the other two. It just took me five minutes to find a site that had the other images. If you go to Google News and search for "sony racist ad" you'll overwhelmingly see only the first image.

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FC Closer